First look into and review of Microsoft’s Gatineau web analytics tool首先研究和审查微软的加蒂诺网络分析工具

Posted on October 31, 2007 at 9:58 am张贴于2007年10月31日在上午09时58分

If you haven’t heard, Microsoft has released their web analytics tool called Gatineau into private beta testing.如果你还没有听说，微软发布了其网络分析工具，所谓加蒂诺变成私人测试阶段。 I signed up for this and was lucky enough to receive an invitation to try out the new Google Analytics competitor!我签名了，这是幸运，可以接受邀请，来尝试新的谷歌分析竞争对手！ I’ve only been using it for a day, so my review of Gatineau will not be complete, but I’ll try to give the best opinion with the data that I have.我只是一直在使用它了一天，所以，我的审查加蒂诺市将是不完整的，但是我会尝试以最好的意见与资料，我有。 Also, I’ll try and compare and contrast Google Analytics and Microsoft Gatineau as we go along.另外，我会尝试和比较，并对比谷歌分析和微软加蒂诺我们一起走。

First off, the tracking code is very similar to Google Analytics, but gives you the option of using regular HTTP code or secure HTTPS code on your site.首先起飞，跟踪代码是很相似谷歌分析，但可以让你选择使用正规的http代码或安全的https代码对你的站点。 Once installed, you’ll see a new tab in Microsoft adCenter called Analytics .一旦安装后，你将看到一个新的统计表，在微软adcenter的所谓分析。 Under that you’ll see a button for Profiles , which are the different websites or blogs that you want to track.下，你会看到一个按钮，为概况 ，这是不同的网站或博客您想要的轨道。

微软加蒂诺

You can also setup different users for viewing reports, etc. That’s pretty much the same as with Google Analytics.您还可以设置不同用户观看报告等，这几乎一样，同谷歌分析。 Now you can begin by viewing the reports for each profile.现在你可以开始看报告，为每一个剖面。 For me I only have one, which is this blog.对于我，我只能有一个，这是这个博客。 Here’s how the default page looks like when you view the report:这里展示了怎样的默认页看起来就像当你查看报告：

网络分析

Microsoft has the pretty looking 3D charts going on with Gatineau, but it doesn’t really add any value if you ask me, except for making it look fancier.微软有相当前瞻性的三维图，目前正在同加蒂诺，但它并没有真正增加任何价值，如果你问我，除了让看票友。 It gives you basic information such as the number of visits, page views, entry pages, exit pages, bounces, and bounce rate.它给你的基本信息，如访问次数，页面浏览，进入页面，退出页面，反弹，而反弹率。 I’m not really sure what Visits (%) is supposed to be.我并不真的相信什么访问（ ％ ）是能得到。

In order to drill down to see which pages got the most traffic and to use check out the segmentation for the traffic, you have to click on the domain name and you’ll get a little popup menu as shown below:为了演练下来，看看哪个页面得到大部分交通，并利用检查出分割为交通，你必须点击域名，你将得到一个小弹出菜单如下所示：

微软网络分析

Clicking on View Contents of Group will give you a breakdown of traffic and other stats for each category or page that was visited.点击查看内容的小组会 ，让你的分项交通和其他统计每类或该页面访问量。 The cool thing that I liked about the way Gatineau displays the data is that it sorts it by categories.凉的东西，我喜欢什么方法加蒂诺显示的数据是，它各式各样它的类别。 I’m not sure if this is because I’m using Wordpress and it figured it out on it’s own, but it actually picked up my blog categories and broke down the visits that way:我不知道如果这是因为我用的wordpress的，它揣摩出它自己的，但它其实是拿起我的博客类别，并打破了访问方式：

分析工具

I actually found this to be pretty cool because it’s good to see which categories in my blog are the most popular.其实，我发现这是挺酷的，因为它的好，看看哪一类，在我的博客是最受欢迎的。 At this point, I do not believe Google Analytics breaks down the visits by blog category.在这一点上，我不相信谷歌分析出现故障的访问博客类别。 You can then select a category and it’ll break it down by page. 然后你可以选择一个类别，这将打破它放下逐页。

Also, the other report that Microsoft has been selling as a major plus for Gatineau is the fact that it can break down traffic by segments, such as Age, Gender, Occupation, and Geographical Location.此外，其他报告说，微软已经开始销售作为一个主要的优点加蒂诺是事实，即它可以打破交通环节，如年龄，性别，职业，和地理位置。 Here’s a report for Online-Tech-Tips of visitors broken down by gender:这里的一份报告，以供网上高科技尖端的旅客按性别分：

性别分割

Most of the visitors could not be identified as they were not signed up with Windows Live, etc, but about 25% were identified and of those, 17% were male and about 8% were female.大部分的旅客无法确定，因为他们没有签署了窗户活等，但约有25 ％的人，并确定了这些， 17 ％为男性，约8 ％为女性。 Pretty good information for anyone who wants see what kind of people are interacting with their site.不错的资料，任何人想要看到什么样的人际交往，与他们的地盘。 The report by occupation was a little more revealing:该报告所占用土地多一点揭示：

占领部分  

I was surprised to see that I had so many student visitors to my site!我很惊讶地看到，我有这么多学生参观我的网站！ Everything else makes sense: computer related, engineering, etc. Of course, most of the visitors could not be identified and therefore doesn’t make the reports that useful.一切的意义：计算机相关的，工程等，当然，大多数的旅客无法确定，因此不作报道说，有益的。 I’m hoping that later on it can capture data on more visitors.我希望能够有后来它能够捕捉到的数据更多旅客来港。

You can also see your inbound referrals and outbound referrals, once you set the latter one up.你也可以看到你的访港转介和出境转介服务，一旦你设定后者了。 Inbound referrals are broken down into Search (from the search engines), Not Referred (which is direct) and Natural (which is from other web sites like Digg, etc).访港转诊细分为搜索（从搜索引擎） ，没有提到（这是直接控制）和自然（这是从其他网站上像digg等） 。

搜索分析

That’s pretty much the extent of the reports currently in Microsoft Gatineau.这是非常严重程度的报道，目前在微软加蒂诺。 You can also setup goals and funnels like in Google Analytics, so there’s no difference there.你也可以设定目标和漏斗，像在谷歌分析，所以它不会有差别。 Also, you can check out visitor information such as browsers, languages, operating systems, and screen resolution, which is in both analytic tools.此外，你还可以检查出旅客的资料，例如浏览器，语言，操作系统，屏幕分辨率，它是在这两个分析工具。

Overall, I think Gatineau is about 2.5 stars out of 5.整体而言，我认为加蒂诺约2.5个星星出5 。 The interface was a little slow and I didn’t think it was very well organized.接口慢，我不认为这是非常良好的组织。 I don’t like the fact that in order to drill down you have to click on the domain name and choose from the popup menu.我不喜欢这一事实，以钻，你必须点击域名，并选择从弹出菜单。 I was expecting more out of the product, but I guess it’s still in beta and hopefully gets more features.我期待更多的产品，但是我猜想它仍处于测试阶段，并可望获得更多的功能。

If you’re using Google Analytics right now, I don’t think the reports from Gatineau will add much value.如果你使用谷歌analytics的权利，现在，我不认为报告由gatineau会增加多少价值。 I really did like the category breakdown though that Gatineau picked up for my Wordpress blog.我真的没有像类别细分，虽然这加蒂诺拿起我的wordpress的博客。

Anyone else use Gatineau yet?别人使用加蒂诺吗？ What are your thoughts?你有什么想法？ Post a comment!张贴一条评论！

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