SEO tips from Matt Cutts that every blogger should know徐小費，由馬特cutts每個博客應該知道

Posted on September 6, 2007 at 8:55 am張貼於2007年9月6日，在上午08時55分

About three weeks back, Google search engineer Matt Cutts gave a very informative presentation at WordCamp 2007 about what web site owners and bloggers (especially WordPress bloggers) could do to make their sites more SEO-friendly.約三個星期回來，谷歌搜索工程師馬特cutts給予了非常詳實的介紹，在wordcamp 2007年什麼網站擁有者和博客（特別是wordpress的博客）可以做，使他們的地盤更徐友好。 You can check out the你可以檢查出 post by Matt後由馬特 here to read more or watch a video of the presentation.在這裡多讀些或者觀看視頻的介紹。

Here are a couple of the basics that I got from the video and written transcription of the talk:這裡是一對夫婦的基本概念說，我從錄影帶和書面轉錄的談話：

  • Use plugins like Akismet or Math Comment Spam Protection to protect your blog from spammy links, etc that could hurt you. 使用插件一樣， akismet或數學評論垃圾郵件保護，以保護您的博客從spammy鏈接等可能傷害你。
  • Place the Google Analytics code lower in your WordPress template, preferably in the Footer.php section. 把谷歌analytics的代碼下，在你的wordpress的模板，最好是在footer.php節。 Moving the script code from the header into the footer will allow your page to load faster. 移動腳本代碼從頭到英尺，將可以讓您的頁面加載速度更快。 You can put it anywhere in the footer file as long as it’s before the </body> tag. 你可以把它無處不在英尺的檔案，只要它的前< /身體>標籤。
  • Replace the default Feedburner Feed with your own custom branded feed hosted off your own domain. 取代默認feedburner飼料你自己的定制品牌飼料主持過你自己的域名。
  • Install an SEO title plug-in that will swap the name of your blog with the post title first. 安裝徐職稱插件在將掉期的名義，你的博客與職銜首。 If your blog’s name is still first and then the post title, make sure you install something like Optimal Title immediately. 如果你的博客的名字仍是第一次，然後職銜時，要確保你安裝的東西像最佳稱號立即。
  • Install and use WWW Redirect, Permalink Redirect, and Related Posts plugins if you have not already done so. 安裝和使用萬維網重定向， permalink重定向，以及相關職位插件，如果你還沒有這樣做。 The first plug-in will ensure that typing in your site with the WWW or without it will lead to the same place, whichever you choose. 第一次插入式將確保打字，在你的網站與萬維網或沒有它會導致同一地點，兩者你選擇。 The second ensures that your post URL with or without a trailing slash works correctly. 二是確保你的url後或不加一個斜線工程正確。 Lastly, Related Posts will include a list of other similar posts at the bottom of each post, thus helping maintain good internal link structure. 最後，有關的職位將包括一個名單上的其他類似職位在底層的每一個職位，從而有助於保持良好的內部鏈接結構。  
  • If you’re just starting your blog, make sure you don’t put it at the root of the domain.如果你剛剛開始你的博客時，要確保你不要把它的根域名。 Create a subdirectory called “blog” (not “Wordpress”) and use the root of the domain as an entry point with a link to your blog.創建一個子目錄，所謂的"博客" （而不是" wordpress所" ）和使用的根域名是一個切入點，以鏈接到你的博客。
  • Use keyword tools such as Adwords, Overture, Yahoo, etc to find popular keywords before writing post titles and content.使用關鍵字工具如廣告客戶，序曲，雅虎等，以尋找熱門關鍵字之前，以書面的職位名稱和內容。 You don’t want to keyword stuff, but you should at least know which keywords are being searched for.你不想關鍵字東西，但你至少應當知道哪些關鍵詞正在搜查。 Even only slightly different keywords can have very different traffic.即使只是稍微不同的關鍵詞，可以有非常不同的交通。
  • Make sure your categories are also good keywords, don’t just create funky named ones.確保你的類也有很好的關鍵字，不只是創造質樸命名。
  • Dashes are best for separating keywords in URL paths.減號都是最好的分離關鍵詞中的url路徑。 Next best is underscores.下次最好是下劃線。 No spaces will get you in trouble.無位將取你有麻煩了。 Luckily, WordPress uses dashes, such as mydomain.com/this-is-a-post.幸運的是， wordpress的使用減號，例如mydomain.com /本-是- -郵政。
  • Do not forget to use ALT tags for images!不要忘記使用alt的標籤圖像！ Even more, use ALT tags for videos, flash animations, or anything else that has the ability to use one.更有什者，利用低價競標標籤用於視頻， flash動畫，或者其它的東西說，有能力，可使用一張。
  • Make sure your post dates are clearly visible for each post as Google will be looking for that first.確保你的職日期是顯而易見的，為每一個職位作為谷歌將尋找這首。
  • Make sure your web site is viewable on a mobile phone such as the iPhone.確保你的網站是可視對一具手提電話，如iphone的。 If not, make it useable using a plug-in.如果不是，使可利用的使用插件。
  • Matt recommends full-text RSS feeds for your readers to get a trusted base of loyal readers.馬特建議全文rss訂閱，為你的讀者，以獲得信賴的基礎上的忠實讀者。 Partial feeds get more page views, but you want loyal readers more than page views.部分飼料獲得更多頁的看法，但你要忠實讀者多頁的意見。
  • Use the Google Webmaster console to check for problems with your site.使用谷歌站長控制台檢查問題，你的站點。 You can check your backlinks also easily in case you’re moving to a new domain and need to notify people.你可以檢查你backlinks也很容易，假如你在邁步到一個新的領域和需要通知的人。 Also, you should decide your URL preference or Preferred Domain of WWW or non-WWW here.而且，你也應該決定你的url喜好或推薦域名www的或非萬維網這裡。
  • Don’t use a sponsored theme as this will hurt you later on in most search engines!不要使用主辦的主題，因為這不但會傷害你以後就在大多數的搜索引擎！ Also, no PayPerPost on WordPress since that violates the TOS.此外，沒有payperpost對wordpress的，因為這違背了調查主任。
  • The number of slashes in the URL does not matter to Google, so it’s fine to have mydomain.com/2007/08/13/dir/dir/dir/my-post-is-here.有多少斜線在url不打緊，以谷歌，所以它的優良有mydomain.com/2007/08/13/dir/dir/dir/my-post-is-here 。 The length is not important to Google.長短並不重要，以谷歌。

I’m sure there were more tips, but those were the major highlights of his talk!我敢肯定，有更多的小費，但這些都是主要突出了他的談話！ Definitely, check out the video and make sure to implement as much as you can considering he’s the one who controls the fate of millions of web sites!肯定，檢查出錄影帶，並確保落實高達你可以考慮他的一個人控制的命運，以百萬計的網站！ ; ）

Technorati Tags: technorati的標籤： , ， , ， , ， , ，

If you enjoyed this post, make sure you 如果你享受這個職位時，要確保你 subscribe to my RSS feed 訂閱我的rss飼料 ! ！

» Filed Under »存檔下 SEO徐

Related Posts相關職位

2 Responses to “SEO tips from Matt Cutts that every blogger should know”二回應"徐小費，由馬特cutts每個博客應該知道"

  1. bbbOK said on : bbbok說： September 7th, 2007 at 11:38 pm 2007年9月7日於下午11時38分

    In the tip saying not to install WP in the root, but to a subdirectory(i.e. /blog), are you speaking of WordPress on WordPress.com, or installing WordPress on an independent host server?在提示說，不安裝可濕性粉劑在根，但以一個子目錄（即/博客） ，你講的wordpress的關於wordpress.com ，或安裝wordpress的一個獨立的伺服器主機？ Both?雙方？

    And why; do you know the reason?以及為什麼;你知不知道為什麼會這樣？ Thanks,謝謝

    bbbOK bbbok


  2. akishore said on : akishore說： September 8th, 2007 at 11:13 pm 2007年9月8日在下午11時13分

    Hi,喜，

    I’m talking about WordPress on an independent host, not on WordPress.com.我說的wordpress的一個獨立的主機上，而不是wordpress.com 。 Actually, on WordPress.com, I don’t even think it’s possible to have your blog in a subdirectory.其實，對wordpress.com ，我什至不認為那是不可能有你的博客在一個子目錄。

    The reason it is considered better for the blog to be on a subdirectory is because you will get links to your main page and your blog page, so it’s better for PageRank.因為它被認為是更好地為博客必須對一個子目錄，因為你將獲得聯繫你的主要頁和你的博客頁，所以這是最好的pagerank 。 Also, if you decide to do more than just blog (like services, etc), you can use your main page for that.另外，如果你決定這樣做不僅僅是博客（如服務等） ，你可以用你的主頁。

    Aseem aseem


    Please post your comments/suggestions!請後，你的意見/建議！