SEO tips from Matt Cutts that every blogger should know徐小费，由马特cutts每个博客应该知道

Posted on September 6, 2007 at 8:55 am张贴于2007年9月6日，在上午08时55分

About three weeks back, Google search engineer Matt Cutts gave a very informative presentation at WordCamp 2007 about what web site owners and bloggers (especially WordPress bloggers) could do to make their sites more SEO-friendly.约三个星期回来，谷歌搜索工程师马特cutts给予了非常详实的介绍，在wordcamp 2007年什么网站拥有者和博客（特别是wordpress的博客）可以做，使他们的地盘更徐友好。 You can check out the你可以检查出 post by Matt后由马特 here to read more or watch a video of the presentation.在这里多读些或者观看视频的介绍。

Here are a couple of the basics that I got from the video and written transcription of the talk:这里是一对夫妇的基本概念说，我从录影带和书面转录的谈话：

  • Use plugins like Akismet or Math Comment Spam Protection to protect your blog from spammy links, etc that could hurt you. 使用插件一样， akismet或数学评论垃圾邮件保护，以保护您的博客从spammy链接等可能伤害你。
  • Place the Google Analytics code lower in your WordPress template, preferably in the Footer.php section. 把谷歌analytics的代码下，在你的wordpress的模板，最好是在footer.php节。 Moving the script code from the header into the footer will allow your page to load faster. 移动脚本代码从头到英尺，将可以让您的页面加载速度更快。 You can put it anywhere in the footer file as long as it’s before the </body> tag. 你可以把它无处不在英尺的档案，只要它的前< /身体>标签。
  • Replace the default Feedburner Feed with your own custom branded feed hosted off your own domain. 取代默认feedburner饲料你自己的定制品牌饲料主持过你自己的域名。
  • Install an SEO title plug-in that will swap the name of your blog with the post title first. 安装徐职称插件在将掉期的名义，你的博客与职衔首。 If your blog’s name is still first and then the post title, make sure you install something like Optimal Title immediately. 如果你的博客的名字仍是第一次，然后职衔时，要确保你安装的东西像最佳称号立即。
  • Install and use WWW Redirect, Permalink Redirect, and Related Posts plugins if you have not already done so. 安装和使用万维网重定向， permalink重定向，以及相关职位插件，如果你还没有这样做。 The first plug-in will ensure that typing in your site with the WWW or without it will lead to the same place, whichever you choose. 第一次插入式将确保打字，在你的网站与万维网或没有它会导致同一地点，两者你选择。 The second ensures that your post URL with or without a trailing slash works correctly. 二是确保你的url后或不加一个斜线工程正确。 Lastly, Related Posts will include a list of other similar posts at the bottom of each post, thus helping maintain good internal link structure. 最后，有关的职位将包括一个名单上的其他类似职位在底层的每一个职位，从而有助于保持良好的内部链接结构。  
  • If you’re just starting your blog, make sure you don’t put it at the root of the domain.如果你刚刚开始你的博客时，要确保你不要把它的根域名。 Create a subdirectory called “blog” (not “Wordpress”) and use the root of the domain as an entry point with a link to your blog.创建一个子目录，所谓的"博客" （而不是" wordpress所" ）和使用的根域名是一个切入点，以链接到你的博客。
  • Use keyword tools such as Adwords, Overture, Yahoo, etc to find popular keywords before writing post titles and content.使用关键字工具如广告客户，序曲，雅虎等，以寻找热门关键字之前，以书面的职位名称和内容。 You don’t want to keyword stuff, but you should at least know which keywords are being searched for.你不想关键字东西，但你至少应当知道哪些关键词正在搜查。 Even only slightly different keywords can have very different traffic.即使只是稍微不同的关键词，可以有非常不同的交通。
  • Make sure your categories are also good keywords, don’t just create funky named ones.确保你的类也有很好的关键字，不只是创造质朴命名。
  • Dashes are best for separating keywords in URL paths.减号都是最好的分离关键词中的url路径。 Next best is underscores.下次最好是下划线。 No spaces will get you in trouble.无位将取你有麻烦了。 Luckily, WordPress uses dashes, such as mydomain.com/this-is-a-post.幸运的是， wordpress的使用减号，例如mydomain.com /本-是- -邮政。
  • Do not forget to use ALT tags for images!不要忘记使用alt的标签图像！ Even more, use ALT tags for videos, flash animations, or anything else that has the ability to use one.更有什者，利用低价竞标标签用于视频， flash动画，或者其它的东西说，有能力，可使用一张。
  • Make sure your post dates are clearly visible for each post as Google will be looking for that first.确保你的职日期是显而易见的，为每一个职位作为谷歌将寻找这首。
  • Make sure your web site is viewable on a mobile phone such as the iPhone.确保你的网站是可视对一具手提电话，如iphone的。 If not, make it useable using a plug-in.如果不是，使可利用的使用插件。
  • Matt recommends full-text RSS feeds for your readers to get a trusted base of loyal readers.马特建议全文rss订阅，为你的读者，以获得信赖的基础上的忠实读者。 Partial feeds get more page views, but you want loyal readers more than page views.部分饲料获得更多页的看法，但你要忠实读者多页的意见。
  • Use the Google Webmaster console to check for problems with your site.使用谷歌站长控制台检查问题，你的站点。 You can check your backlinks also easily in case you’re moving to a new domain and need to notify people.你可以检查你backlinks也很容易，假如你在迈步到一个新的领域和需要通知的人。 Also, you should decide your URL preference or Preferred Domain of WWW or non-WWW here.而且，你也应该决定你的url喜好或推荐域名www的或非万维网这里。
  • Don’t use a sponsored theme as this will hurt you later on in most search engines!不要使用主办的主题，因为这不但会伤害你以后就在大多数的搜索引擎！ Also, no PayPerPost on WordPress since that violates the TOS.此外，没有payperpost对wordpress的，因为这违背了调查主任。
  • The number of slashes in the URL does not matter to Google, so it’s fine to have mydomain.com/2007/08/13/dir/dir/dir/my-post-is-here.有多少斜线在url不打紧，以谷歌，所以它的优良有mydomain.com/2007/08/13/dir/dir/dir/my-post-is-here 。 The length is not important to Google.长短并不重要，以谷歌。

I’m sure there were more tips, but those were the major highlights of his talk!我敢肯定，有更多的小费，但这些都是主要突出了他的谈话！ Definitely, check out the video and make sure to implement as much as you can considering he’s the one who controls the fate of millions of web sites!肯定，检查出录影带，并确保落实高达你可以考虑他的一个人控制的命运，以百万计的网站！ ; ）

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2 Responses to “SEO tips from Matt Cutts that every blogger should know”二回应"徐小费，由马特cutts每个博客应该知道"

  1. bbbOK said on : bbbok说： September 7th, 2007 at 11:38 pm 2007年9月7日于下午11时38分

    In the tip saying not to install WP in the root, but to a subdirectory(i.e. /blog), are you speaking of WordPress on WordPress.com, or installing WordPress on an independent host server?在提示说，不安装可湿性粉剂在根，但以一个子目录（即/博客） ，你讲的wordpress的关于wordpress.com ，或安装wordpress的一个独立的伺服器主机？ Both?双方？

    And why; do you know the reason?以及为什么;你知不知道为什么会这样？ Thanks,谢谢

    bbbOK bbbok


  2. akishore said on : akishore说： September 8th, 2007 at 11:13 pm 2007年9月8日在下午11时13分

    Hi,喜，

    I’m talking about WordPress on an independent host, not on WordPress.com.我说的wordpress的一个独立的主机上，而不是wordpress.com 。 Actually, on WordPress.com, I don’t even think it’s possible to have your blog in a subdirectory.其实，对wordpress.com ，我什至不认为那是不可能有你的博客在一个子目录。

    The reason it is considered better for the blog to be on a subdirectory is because you will get links to your main page and your blog page, so it’s better for PageRank.因为它被认为是更好地为博客必须对一个子目录，因为你将获得联系你的主要页和你的博客页，所以这是最好的pagerank 。 Also, if you decide to do more than just blog (like services, etc), you can use your main page for that.另外，如果你决定这样做不仅仅是博客（如服务等） ，你可以用你的主页。

    Aseem aseem


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