SEO´Â ±â¿ïÀδÙ: »ç¿ë Google´Â ´ç½ÅÀÇ ÀÌÁ¡¿¡ ±â¿î´Ù

2008³â7¿ù 12ÀÏ 5:34 AM¿¡ ¿¡ ¹èÄ¡ÇÏ´Â

´ç½ÅÀÇ Å°¿öµå¸¦ À§ÇÑ »ç¶÷µé ¼ö»öÀº? ´ç½ÅÀ̶ó°í °í¹ÎÇÑ ´ç½ÅÀº ´ç½ÅÀÇ SEO Ä·ÆäÀο¡¼­ »©³»°í ÀÖÁö ¾Ê´Â°¡ ÃÖ´ë·®À»Àΰ¡?  SEO Ä·ÆäÀÎÀÌ ÀÛµ¿ÇÏÁö ¾Ê´ÂÁö ¿Ö ÀÌÀ¯ÀÇ ºÎºÐÀº °í°´ÀÌ Ã£°í ÀÖ´Â ¹«½¼À» Ç¥ÀûÀ¸·Î ÇÏÁö ¾ÊÀ» ¼ö ÀÖ¾ú´Ù ÀÌ´Ù.

Ű¿öµå´Â ´ç½ÅÀÇ À¥ ÆäÀÌÁö¿¡ ¾ø´Â ´õ »õ·Î¿î ±×·¯³ª °ü·Ã Ű¿öµå°¡ ÀÏ ¼ö ÀÖ¾ú´Ù ¾µ¸ð¾ø°Ô ¸¸µç´Ù" ¾î¶² Àǹ̷δ "¾òÀ» ¼ö ÀÖ¾ú´Ù.  °ü·ÃµÈ À¥ ÆäÀÌÁö¸¦ ã±â À§ÇÏ¿© Google¸¦ ÀÌ¿ëÇØ »ç¿ëÀÚ´Â Ãֱ٠Ű¿öµå ±×·¯³ª ´ç½ÅÀÇ Å°¿öµå¸¦ ¾Æ´Õ´Ï´Ù »ç¿ëÇÑ °æ¿ì¿¡ ´ç½ÅÀÇ À¥»çÀÌÆ®¸¦ ³õÄ¥ ¼ö ÀÖ¾ú´Ù.

ÀÌ·¸°Ô ¾Ë °ÍÀΰ¡ ´ç½ÅÀº ¾î¶»°Ô ´ç½ÅÀÇ Å°¿öµå°¡ ¹ß°ßµÈ Ű¿öµåÀÇ µ¿Çâ¿¡ ¾ÆÁ÷µµ ÀÖ´ÂÁö?  Àß, Google ½ÇÇè½Ç¿¡¼­ Google µ¿ÇâÀº Áö±Ý ¿ì¸®ÀÇ ¸ñÀûÀ» À§ÇØ ÀÌ ¾²±â ÇöÀç·Î ±×°ÍÀÇ À̸¥ beta ´Ü°è¿¡, ¾ÆÁ÷µµ ±×·¯³ª ¾ÆÁ÷µµ ¸Å¿ì ¾µ¸ð ÀÖ´Â »ç¿ëÇϱâ À§ÇÏ¿© ´ç½ÅÀ» À§ÇØ ¿Â¶óÀÎ ÀÌ´Ù.

´Ü°è 1: ÁÖ¿ä °ø¿ë¿µ¿ª¿¡ °¡½Ê½Ã¿À: http://www.google.com/trends

´Ü°è 2: ´ç½ÅÀÌ °øºÎÇÏ°í ½ÍÀº Ű¿öµå¿¡ µé¾î°¡½Ê½Ã¿À. ÀÌ °æ¿ì¿¡´Â, ³ª´Â µå·³ Á¦Á¶ÀÚÀÇ Å°¿öµå¸¦ ºñ±³ÇÏ°í ½Í´Ù: Ludwig, ÁøÁÖ, Sonor ¹× Gretsch:

½É»ó

´Ü°è 3: ´©¸£½Ê½Ã¿À ¼ö»öÀº ±â¿î´Ù µ¿Çâ µµÇ¥ (´ç½ÅÀº ¾Æ·¡ °°ÀÌ À¯»çÇÑ º¸´Â ÆäÀÌÁö¸¦ º¸¾Æ¾ß ÇÑ´Ù)¸¦ »ý¼ºÇϱâ À§ÇÏ¿© ´ÜÃ߸¦ ³¢¿ì½Ê½Ã¿À:

½É»ó

»ó±âÀÇ °á°ú¿¡¼­, µ¿Çâ µµÇ¥¿¡ ¿î¿ë ÇѰè´Â ÁøÁÖ µå·³ÀÇ ¾çÀÌ´Ù.  ±×°ÍÀº Ludwig °°ÀÌ ´Ù¸¥ ¾Ë·ÁÁø »óÇ¥¿¡¼­ ¿ì¼öÇÏ´Ù.  À̰ÍÀº ÁøÁÖ°¡ Àû¾îµµ Google¿¡¼­ ¼ö»öÀÇ ¼ö¿¡¼­ ±Ù°ÅÇÑ µå·³ÀÇ ´ëÁßÀûÀÎ »óÇ¥, ÀÌ´Ù ÀϹÝÀûÀÎ ½Å³äÀ» È®ÀÎÇÑ´Ù.

´Ü°è 4: Á¶Á¤ÇϽʽÿÀ Áö±¸ ±×¸®°í ³¯Â¥ ¹üÀ§ ÇÊ¿äÇÑ ¸¸Å­ (ÀÌ °æ¿ì¿¡´Â ³ª´Â ¸¶Áö¸· 12 ´ÞÀÇ ¸ðµç Áö±¸ ±×¸®°í µ¿ÇâÀ» ¿øÇÑ´Ù):

½É»ó

´Ü°è 5: ±×°Í »ÓÀÌ´Ù! ´ç½ÅÀÇ ÀÌÁ¡¿¡ ÀڷḦ »ç¿ëÇϽʽÿÀ.

¾î¶²ÀÇ ´Ù¸¥ »óÇ¥ º¸´Ù´Â µ¶ÀÚ°¡ ´õ ±×°ÍÀ» ã°í Àֱ⠶§¹®¿¡ À¥ SEO°¡ "ÁøÁÖ¸¦ À§ÇÑ ³»¿ëÀ» ´õ ÁÖ±â À§ÇÑ °ÍÀÎ ºÏÀ» Ä¡´Â" °í·ÁÇÒÁöµµ ¸ð¸¥ °Í.  ´Ù¸¸ µµÇ¥¸¦ ºÁ¼­, ÁøÁÖ µå·³Àº ¸íÈ®ÇÏ°Ô ´Ù¸¥ 3°³ÀÇ Å°¿öµå¸¦ Áö¹èÇÑ´Ù:

½É»ó

ÁøÁÖ µå·³ÀÌ Å°¿öµå¿¡ ÀÇÇÏ¿© ´ç½Å Áö¿ª °³¿ä¸¦ ºÐ·ùÇÏ´Â ¼ö Àִ ó·³ ´ç½ÅÀÌ »óÇ¥°¡ ºÙÀº Á¦Ç°ÀÇ ³³Ç°¾÷ÀÚ ¶Ç´Â ºÐ¹èÀÚÀÎ °æ¿ì¿¡:

½É»ó

ºÐ·ù ÈÄ¿¡ "ÁøÁÖ"¿¡ ÀÇÇÏ¿© ±×°ÍÀº ºÏÀ» Ä£´Ù, È£Áִ ij³ª´Ù¿Í ºÏ¾ÆÀÏ·£µå¿¡ ¼±ÇàµÈ Á¤»ó¿¡ ¿Ã¶ú´Ù.  ³ª°¡ SEOÀÎ °æ¿ì¿¡, ¼ö»öÀÇ ¾ç °°ÀÌ º¸À̱⠶§¹®¿¡ ³ª°¡ ÀÌ ±¹°¡¿¡ ÁýÁßÇÒ Á¦Ç° ºÐ¹èÀÚ ¶Ç´Â »óÀÎ,  ÀÌ ±¹°¡¿¡ ³ôÀ¸½Ê½Ã¿À.

µµ½Ã¿¡ ÀÇÇÏ¿© °³¿ä´Â ¶ÇÇÑ Æ¯Á¤ÇÑ Áö¿ª¿¡ Á¤º¸¸¦ Á¦°øÇϱ⠶§¹®¿¡, µµ¿òÀÌ µÈ´Ù.  À̰ÍÀº ÇöÁö ºÐ¹èÀÚ°¡ Àü±¹ ´ë½Å¿¡ ÀÌ µµ½Ã¿¡ ÁýÁßÇÏ°Ô ÇÑ´Ù.   ´ç½ÅÀÇ »óÁ¡ ¶Ç´Â À¥»çÀÌÆ®°¡ ƯÁ¤ÇÑ µµ½Ã¸¦ Ç¥ÀûÀ¸·Î ÇÏ´Â °æ¿ì¿¡, ´ç½ÅÀÇ À¥»çÀÌÆ®ÀÇ Å°¿öµå¿¡ µµ½Ã¸¦ µÎ´Â °ÍÀº ´ç½ÅÀÇ ÀáÀçÀûÀÎ °í°´ÀÌ ´õ ½¬¿ï °ÍÀÌ ´ç½ÅÀ» ãÀ» °ÍÀ» µµ¿ï °ÍÀÌ´Ù.

¶ÇÇÑ¿¡ ¾ð¾î summary, English is followed by Finnish.  SEOs who want to grab this Finnish visitors for Pearl Drums then need to make sure that the localized Finnish translations of Pearl web pages are available.

This is only an example of what you can do with Google Trends.  You can try your own keywords, focus on shorter term date range (i.e. last few weeks), or zero in on a locale for a deeper analysis.  If you see that your keywords are going down on the volume, don¡¯t despair, you may either up the ante on your marketing campaign or try to target the newer keywords that come up.  They key is to use the keyword trend information to your advantage.

Ben Carigtan writes about technology, web sites, software and other trendy tech stuff.

If you enjoyed this post, make sure you subscribe to my RSS feed!

» Filed Under SEO

Related Posts

One Response to ¡°SEO Tips: Use Google Trends to your advantage¡±

    Pingbacks
  1. SEO Tips: Use Google Sets to find related keywords Says:

    [...] can also check out my first post on search engine optimization tips that explains how you use Google Trends. Ben Carigtan is a contributor writer. He writes about [...]

Please post your comments/suggestions!