How to write blog post titles while keeping SEO in mind如何寫博客職銜，同時維持徐記

Posted on November 20, 2007 at 4:51 pm張貼於2007年11月20日，在下午4時51分

How many times do you happen upon a post written by a fellow blogger whose title makes you wonder what the post will actually end up being about?有多少次你發生後，後寫的是同行，博客的頭銜讓你不知道什麼職位，其實最終會被什麼？ Note that many times that you do run across these posts, they do not have a high PageRank or get very much traffic unless they have been Dugg, etc. And even if they do, could they get more traffic if their post title was optimized?我們注意到，不少倍，你跑這些職位，他們沒有一個高的pagerank還是得到很大的交通除非他們已經dugg等，即使他們這樣做，他們能獲得更多的交通，如果他們的職銜是優化？

When I first starting writing for my blog in March of this year, I didn’t even know what the term SEO meant and hence wrote post titles that would make a seasoned blogger cringe!當我第一次開始寫我的博客在今年3月，我什至不知道這個名詞的徐意思，所以寫職銜這將使一名老練的博客cringe ！ Even though I have read it over 100 thousand times, it seems that a lot of bloggers out there still don’t understand how important it is to write a good title for each post.即使我已看過，它超過十萬倍，但似乎有很多博客了，還有不明白是多麼重要寫一個好的標題，為每一個職位。

And what’s more baffling is that everyone intrinsically knows how important titles are because each person reads a newspaper on a daily basis.什麼的更令人費解的是，每個人都知道，在本質上是多麼重要的標題，是因為每個人寫報紙上每天都在發生。 For example, if you were to whip open the New York Times web site right now, the top headline is as follows:舉例來說，如果你來鞭開放紐約時報網站，現在，頂部標題內容如下：

“ New Stem Cell Method Could Ease Ethical Concerns “ "新的幹細胞的方法可以緩解道德關切"

Now that title makes sense!現在，這個名稱是有道理！ It’s also very search engine friendly since it’s short, yet has enough keywords that it would show up in a long tail search.它也很搜索引擎友好的，因為它的短暫，但已足夠關鍵詞，它會顯示在尾巴很長的搜索。 Now consider what you would think if you were to read the following headline:現在考慮一下你會覺得，如果你閱讀以下標題：

“Medical Ethics” "醫學倫理"

If that were the title for the above article, do you think it would be as easily searchable through Google as the first title?如果真是這樣的標題為上述文章，你認為它會很容易檢索，通過谷歌作為第一個名稱？ HELL NO.地獄沒有。 And you may read this and laugh and say that “Awww come on man, that’s retarded, that title is not even close to being a short form of the original title, it’s not close at all!” Well I would agree with you, but that’s a major problem with many blog post titles, they have nothing to do with the content!你可以閱讀這本笑，並說" awww來一名男子，這就是遲鈍，這個名稱是不是更接近作為一個短期的形式，原來的名稱，它不是關閉在所有" ！以及我會同意你的意見，但that'sa大問題，許多博客職銜，但他們卻沒有這樣做符合內容！

As a technology blogger myself, I find this issue to be even worse among our niche because most bloggers are writing about software, computers, technology, and other items whose names don’t have anything to do with their ultimate purpose.作為一個科技博客我自己，我覺得這件事更壞，我們的利基，因為大部分博客都是寫軟件，計算機，技術，和其他物品的名稱，沒有什麼可以做他們的最終目的。

For example, here’s a couple of blog posts that I feel are really bad post titles because they lack keywords, do not describe anything, and are just plain useless to the search engines.舉例來說，這裡幾個博客職位，我覺得真的是不好的職位名稱，因為他們沒有關鍵字，不說明任何東西，只不過是平原沒用的搜索引擎。

Bad Post Titles壞職銜

“ " Unlocker for Windows unlocker程序 ” - This blogger is writing about a piece of software that you can use in Windows to get past errors like “Access is Denied” when trying to delete or move files. " -這是博客寫作有關的軟件，您可以用在窗戶想跑過去的錯誤一樣， "獲得的是否認"當試圖刪除或者移動文件。 Does anyone search on Google for UNLOCKER FOR WINDOWS?是否有人在搜查谷歌為unlocker為窗口？ Of course not, someone is searching for “cannot move file” and “access is denied”.當然不是，有人正在尋找" ，是不能提出檔案" ， "享受是功不可沒" 。 A better title for this would be “ How to unlock a process for access is denied errors in Windows” or something similar.更好的名稱，這將是" 如何釋放一個過程准入是否認錯誤窗口"或類似。

“iConcertCal” " iconcertcal " - This article was Dugg, but still who is ever going to find this product with this kind of title? -這篇文章d ugg，但仍有人不斷去尋找這種產品與這樣的稱號呢？ The software monitors your iTunes library and lets you find concerts in your local area.該軟件可監控您的itunes圖書館可以讓你找到演唱會在你的地方。 A good title would be “iConcertCal - Find local concerts in your city via your iTunes libarary”.   At least write something!一個好的名稱將是" iconcertcal -尋找本地的演唱會在你的城市從你的i tunesl ibarary"上，至少寫的東西！

“ " HeatEatReview heateatreview ” - This is a great site that reviews all kinds of frozen dinners, etc so that you can buy the best stuff from the store. " -這是一個偉大的網站審查所有種冷凍晚餐等，讓你可以買到最好的東西，從商店。 But who the hell is going to search HeatEatReview!但誰是地獄，是為了尋找heateatreview ！ Even some simple text after the name of the site will be much better.即使是一些簡單的文本後，名下的土地將好得多。

“ " Joox.net joox.net “ - Can you guess what this site is all about? " -你能不能去猜測，這個站點是什麼？ No idea?不知道？ Well obviously since Joox is not even a word!好明顯，因為joox甚至不是一個字！ This site allows you to watch some old and new movies in DivX quality.這個網站也允許你觀看了一些舊的和新的電影divx質量。 Would it not be better to write something like “ Joox.net - Watch Hollywood DivX movies online for free” ???這豈不是更好地寫了一些像" joox.net -看好萊塢d ivx在線電影，免費供" ？ ？ ？

So what is considered a good title?那麼，被認為是一個好的標題？ Well, you’ve probably seen most of those already, but I thought I would mention a few anyway.那麼，你可能看到的大多數人已經，但我以為我會提幾個反正。

Good Post Titles良好的職銜

“ " Stage6 - Upload video clips, share, watch, download videos stage6 -上傳視頻剪輯，分享，觀看，請下載視頻 ” - This site is similar to the Joox.net site mentioned above, but look at how much more descriptive the title is. " -這個站點是相似的j oox.net站點如上所述，但看看有多少更具描述性的名稱。 It has all the keywords that it wants to rank on included in the title.它具有所有關鍵詞，它希望能通過職級包括在標題中。 No one knows what Stage6 means and nor do the search engines!沒有人知道什麼stage6手段，也沒有這樣做的搜索引擎！

“ " Photojojo - The best photo tips, DIY projects, and gear in the whole wide world’ photojojo -最佳攝影小費，動手項目，齒輪，在整個世界上' - Can anyone possibly be confused by what this site is all about? -有誰可以可能被迷惑，什麼這個站點是什麼？ Not even a search engine!甚至沒有一個搜索引擎！ Good keywords and pretty straight forward.好的關鍵字和漂亮的直線前進。

“Dealing With Website Plagiarism: When Someone Copies Your Blog Content” "處理網站剽竊：當有人拷貝你的博客內容" - If someone were to steal your blog content, what would you search for first? -如果有人偷你的博客內容，你會怎樣尋找呢？ Probably something like “blog plagiarism” or “blog content stolen”, etc. This article will probably show up higher since the keywords will match in the title.大概像"博客剽竊"或者"博客內容盜竊"等，這篇文章可能顯示了較高的自關鍵詞，將比賽的冠軍。

Conclusion結論

So when writing post titles, always try to think from a searchers perspective and what they would type in if they were looking for this product or service.所以，當寫作職銜，總是不斷地想從搜索者的角度，以及他們將型，如果他們正在尋找這種產品或服務。 Yes, backlinks and the content of the post matter a lot and I’m not denying that, I’m just saying that if ALL OTHER FACTORS WERE EQUAL, the post with the better title would win out.是的， backlinks和內容後的事很多，我不否認，我只是說，如果所有其他因素都是平等的，由郵政與更好的標題會獲勝。

Also, I’ve noticed that if someone is not paying attention to writing correct post titles, they are probably also missing important keywords in the body of the content.另外，我已經注意到，如果有人不重視書寫正確的職銜，他們可能也錯過重要的關鍵詞在人體中的內容。 If you’re not sure what keywords to use, check out keywords tools such as如果你不知道什麼關鍵字，使用，檢查關鍵詞的工具，如 Google’s Adwords tool谷歌的adwords工具 or或 Keyword Discovery關鍵字發現 . 。

Any comments or thoughts?任何意見或想法？ Post a comment!張貼一條評論！ Thanks!謝謝！

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9 Responses to “How to write blog post titles while keeping SEO in mind”九回應"如何寫博客職銜，同時維持徐記"

  1. Abi Jones abi的瓊斯 said on : 說： November 20th, 2007 at 7:47 pm 2007年11月20日在下午7點47分

    Dear Sir,親愛的主席先生，

    Thanks for featuring HeatEatReview.com as a resource for frozen and microwave meal reviews.感謝為主題heateatreview.com作為一種資源，冷凍及微波餐審查。

    I believe you’re confusing Blog Post titles and Blog Titles.我相信你混淆博客職銜和博客冠軍。 You’re right, HeatEatReview would make for a bad post title.沒錯， heateatreview會作出一個壞的職銜。 Fortunately, that is not a title of a single post on the site.所幸的是，這不是一個冠軍一個單一的工作地點就在現場。 Instead, the over 300 reviews on HeatEatReview.com are titled according to the name of the meal being reviewed.取而代之的是，有超過300評語對heateatreview.com是名為根據姓名的膳食正在審核中。 When I designed the information architecture for HeatEatReview.com, I made the decision not to add unnecessary words to the title of the blog.當我設計的信息架構heateatreview.com ，我作出這項決定，不增加不必要的話稱號的博客。 Instead, that information is being accurately used in site’s metadata.相反，這方面的資料，正在準確地用在網站的元數據。

    Adding a long string of description to the title of a site may seem like a good idea in the short term, but most pages on a site also have their own titles, which means that the long description won’t be visible (and might even look raggedy) when someone is searching for the site via Google or Yahoo.加入了一掛長長的說明，以標題的一個網站，似乎是一個不錯的主意，在短期內，但大多數的頁面上網站也有自己的名稱，這意味著長期描述，不會有形（甚至可能看看raggedy ）當有人正在搜尋網站途經谷歌或雅虎。

    If an author or editor can’t be bothered to come up with accurately descriptive titles for blog posts then your advice may be valid, but there should be a lot of thought about the aim and purpose of a site before it is adopted across the board.如果作者或編者不能煩來了，準確地描述性標題為博客職位，那麼你的意見可能是有效的，不過應該有很多的思考，目的和宗旨的一個網站，然後它是通過全國理事會。

    Sincerely,真誠的，
    Abi Jones abi的瓊斯
    Editor, HeatEatReview.com編輯heateatreview.com


  2. Niyaz PK 尼牙孜的pk said on : 說： November 21st, 2007 at 2:39 am 2007年11月21日在上午02時39分

    Thanks for the good article感謝好文章


  3. Venkat venkat said on : 說： November 21st, 2007 at 9:44 am 2007年11月21日在上午09時44分

    Nice One, will be nice if you can tell us how to insert keywords into posts for better SEO.尼斯人，將可真好，如果你能告訴我們如何插入關鍵詞到崗位，為更好地徐。


  4. akishore akishore said on : 說： November 21st, 2007 at 10:23 am 2007年11月21日在上午10時23分

    Abi, abi的，

    Yes I did notice that your site had descriptive post titles for each entry, however, I still think that it would be better for your main page to have a better title.是的，我看到你的站點了描述性的職銜為每個條目，不過，我仍然認為，這將更好地為你的主要頁有一個較好的標題。 I don’t mean that the title should be on every single post as some blogs have it, the title should be unique for each post.我的意思並不是說，標題應該是對每一個崗位上的一些博客，標題應當是獨特的每個職位。

    However, having your main page with just the title is missing out on more search engine traffic, at least I feel.不過，你的主要頁面，只是標題是錯過了更多的搜索引擎交通，起碼我的感覺。 It’s fine to have the META tags with all of that info, but the title is important.它的優良有meta標籤與所有這些信息，但所有權是很重要的。 And again, only on the index page, not on every single post.又一次，只對索引頁，而不是對每一個單一的工作地點。

    Aseem aseem


  5. ram 內存 said on : 說： November 22nd, 2007 at 3:38 am 2007年11月22日在上午03時38分

    Nice post buddy, i agree title is very important in SEO尼斯郵政好友，我同意稱號，是非常重要的，在徐


  6. Nirmal nirmal said on : 說： November 23rd, 2007 at 3:14 am 2007年11月23日在上午03時14分

    Nice post, the examples were really good ones, indeed post titles are very important if you need to focus on search engine traffic.尼斯後，列舉了真正好的，而事實上職銜是非常重要的，如果你需要把重點放在搜索引擎交通。


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  1. Reader Tips: 25 November 2007 閱讀提示： 2007年11月25日 Says: 內容為：

    […] Writing Post Titles: The article discusses how you can make your titles appealing while keeping the SEO factor in mind. [ … ]寫作職銜：本文討論了你怎樣才能使你的標題有吸引力，而保持徐因素考慮。 […] [ … ]

    November 25th, 2007 at 8:14 am 2007年11月25日在上午8點14分
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  2. Randy Roedl On Wordpress Blogs 蘭迪roedl對wordpress的博客 Says: 內容為：

    […] Writing Post Titles: The article discusses how you can make your titles appealing while keeping the SEO factor in mind. [ … ]寫作職銜：本文討論了你怎樣才能使你的標題有吸引力，而保持徐因素考慮。 […] [ … ]

    November 25th, 2007 at 5:51 pm 2007年11月25日在下午5時51分
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  3. Randy Roedl On Wordpress Blogs 蘭迪roedl對wordpress的博客 Says: 內容為：

    […] Writing Post Titles: The article discusses how you can make your titles appealing while keeping the SEO factor in mind. [ … ]寫作職銜：本文討論了你怎樣才能使你的標題有吸引力，而保持徐因素考慮。 […] [ … ]

    November 25th, 2007 at 5:51 pm 2007年11月25日在下午5時51分
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