How to write blog post titles while keeping SEO in mind如何写博客职衔，同时维持徐记

Posted on November 20, 2007 at 4:51 pm张贴于2007年11月20日，在下午4时51分

How many times do you happen upon a post written by a fellow blogger whose title makes you wonder what the post will actually end up being about?有多少次你发生后，后写的是同行，博客的头衔让你不知道什么职位，其实最终会被什么？ Note that many times that you do run across these posts, they do not have a high PageRank or get very much traffic unless they have been Dugg, etc. And even if they do, could they get more traffic if their post title was optimized?我们注意到，不少倍，你跑这些职位，他们没有一个高的pagerank还是得到很大的交通除非他们已经dugg等，即使他们这样做，他们能获得更多的交通，如果他们的职衔是优化？

When I first starting writing for my blog in March of this year, I didn’t even know what the term SEO meant and hence wrote post titles that would make a seasoned blogger cringe!当我第一次开始写我的博客在今年3月，我什至不知道这个名词的徐意思，所以写职衔这将使一名老练的博客cringe ！ Even though I have read it over 100 thousand times, it seems that a lot of bloggers out there still don’t understand how important it is to write a good title for each post.即使我已看过，它超过十万倍，但似乎有很多博客了，还有不明白是多么重要写一个好的标题，为每一个职位。

And what’s more baffling is that everyone intrinsically knows how important titles are because each person reads a newspaper on a daily basis.什么的更令人费解的是，每个人都知道，在本质上是多么重要的标题，是因为每个人写报纸上每天都在发生。 For example, if you were to whip open the New York Times web site right now, the top headline is as follows:举例来说，如果你来鞭开放纽约时报网站，现在，顶部标题内容如下：

“ New Stem Cell Method Could Ease Ethical Concerns “ "新的干细胞的方法可以缓解道德关切"

Now that title makes sense!现在，这个名称是有道理！ It’s also very search engine friendly since it’s short, yet has enough keywords that it would show up in a long tail search.它也很搜索引擎友好的，因为它的短暂，但已足够关键词，它会显示在尾巴很长的搜索。 Now consider what you would think if you were to read the following headline:现在考虑一下你会觉得，如果你阅读以下标题：

“Medical Ethics” "医学伦理"

If that were the title for the above article, do you think it would be as easily searchable through Google as the first title?如果真是这样的标题为上述文章，你认为它会很容易检索，通过谷歌作为第一个名称？ HELL NO.地狱没有。 And you may read this and laugh and say that “Awww come on man, that’s retarded, that title is not even close to being a short form of the original title, it’s not close at all!” Well I would agree with you, but that’s a major problem with many blog post titles, they have nothing to do with the content!你可以阅读这本笑，并说" awww来一名男子，这就是迟钝，这个名称是不是更接近作为一个短期的形式，原来的名称，它不是关闭在所有" ！以及我会同意你的意见，但that'sa大问题，许多博客职衔，但他们却没有这样做符合内容！

As a technology blogger myself, I find this issue to be even worse among our niche because most bloggers are writing about software, computers, technology, and other items whose names don’t have anything to do with their ultimate purpose.作为一个科技博客我自己，我觉得这件事更坏，我们的利基，因为大部分博客都是写软件，计算机，技术，和其他物品的名称，没有什么可以做他们的最终目的。

For example, here’s a couple of blog posts that I feel are really bad post titles because they lack keywords, do not describe anything, and are just plain useless to the search engines.举例来说，这里几个博客职位，我觉得真的是不好的职位名称，因为他们没有关键字，不说明任何东西，只不过是平原没用的搜索引擎。

Bad Post Titles坏职衔

“ " Unlocker for Windows unlocker程序 ” - This blogger is writing about a piece of software that you can use in Windows to get past errors like “Access is Denied” when trying to delete or move files. " -这是博客写作有关的软件，您可以用在窗户想跑过去的错误一样， "获得的是否认"当试图删除或者移动文件。 Does anyone search on Google for UNLOCKER FOR WINDOWS?是否有人在搜查谷歌为unlocker为窗口？ Of course not, someone is searching for “cannot move file” and “access is denied”.当然不是，有人正在寻找" ，是不能提出档案" ， "享受是功不可没" 。 A better title for this would be “ How to unlock a process for access is denied errors in Windows” or something similar.更好的名称，这将是" 如何释放一个过程准入是否认错误窗口"或类似。

“iConcertCal” " iconcertcal " - This article was Dugg, but still who is ever going to find this product with this kind of title? -这篇文章d ugg，但仍有人不断去寻找这种产品与这样的称号呢？ The software monitors your iTunes library and lets you find concerts in your local area.该软件可监控您的itunes图书馆可以让你找到演唱会在你的地方。 A good title would be “iConcertCal - Find local concerts in your city via your iTunes libarary”.   At least write something!一个好的名称将是" iconcertcal -寻找本地的演唱会在你的城市从你的i tunesl ibarary"上，至少写的东西！

“ " HeatEatReview heateatreview ” - This is a great site that reviews all kinds of frozen dinners, etc so that you can buy the best stuff from the store. " -这是一个伟大的网站审查所有种冷冻晚餐等，让你可以买到最好的东西，从商店。 But who the hell is going to search HeatEatReview!但谁是地狱，是为了寻找heateatreview ！ Even some simple text after the name of the site will be much better.即使是一些简单的文本后，名下的土地将好得多。

“ " Joox.net joox.net “ - Can you guess what this site is all about? " -你能不能去猜测，这个站点是什么？ No idea?不知道？ Well obviously since Joox is not even a word!好明显，因为joox甚至不是一个字！ This site allows you to watch some old and new movies in DivX quality.这个网站也允许你观看了一些旧的和新的电影divx质量。 Would it not be better to write something like “ Joox.net - Watch Hollywood DivX movies online for free” ???这岂不是更好地写了一些像" joox.net -看好莱坞d ivx在线电影，免费供" ？ ？ ？

So what is considered a good title?那么，被认为是一个好的标题？ Well, you’ve probably seen most of those already, but I thought I would mention a few anyway.那么，你可能看到的大多数人已经，但我以为我会提几个反正。

Good Post Titles良好的职衔

“ " Stage6 - Upload video clips, share, watch, download videos stage6 -上传视频剪辑，分享，观看，请下载视频 ” - This site is similar to the Joox.net site mentioned above, but look at how much more descriptive the title is. " -这个站点是相似的j oox.net站点如上所述，但看看有多少更具描述性的名称。 It has all the keywords that it wants to rank on included in the title.它具有所有关键词，它希望能通过职级包括在标题中。 No one knows what Stage6 means and nor do the search engines!没有人知道什么stage6手段，也没有这样做的搜索引擎！

“ " Photojojo - The best photo tips, DIY projects, and gear in the whole wide world’ photojojo -最佳摄影小费，动手项目，齿轮，在整个世界上' - Can anyone possibly be confused by what this site is all about? -有谁可以可能被迷惑，什么这个站点是什么？ Not even a search engine!甚至没有一个搜索引擎！ Good keywords and pretty straight forward.好的关键字和漂亮的直线前进。

“Dealing With Website Plagiarism: When Someone Copies Your Blog Content” "处理网站剽窃：当有人拷贝你的博客内容" - If someone were to steal your blog content, what would you search for first? -如果有人偷你的博客内容，你会怎样寻找呢？ Probably something like “blog plagiarism” or “blog content stolen”, etc. This article will probably show up higher since the keywords will match in the title.大概像"博客剽窃"或者"博客内容盗窃"等，这篇文章可能显示了较高的自关键词，将比赛的冠军。

Conclusion结论

So when writing post titles, always try to think from a searchers perspective and what they would type in if they were looking for this product or service.所以，当写作职衔，总是不断地想从搜索者的角度，以及他们将型，如果他们正在寻找这种产品或服务。 Yes, backlinks and the content of the post matter a lot and I’m not denying that, I’m just saying that if ALL OTHER FACTORS WERE EQUAL, the post with the better title would win out.是的， backlinks和内容后的事很多，我不否认，我只是说，如果所有其他因素都是平等的，由邮政与更好的标题会获胜。

Also, I’ve noticed that if someone is not paying attention to writing correct post titles, they are probably also missing important keywords in the body of the content.另外，我已经注意到，如果有人不重视书写正确的职衔，他们可能也错过重要的关键词在人体中的内容。 If you’re not sure what keywords to use, check out keywords tools such as如果你不知道什么关键字，使用，检查关键词的工具，如 Google’s Adwords tool谷歌的adwords工具 or或 Keyword Discovery关键字发现 . 。

Any comments or thoughts?任何意见或想法？ Post a comment!张贴一条评论！ Thanks!谢谢！

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9 Responses to “How to write blog post titles while keeping SEO in mind”九回应"如何写博客职衔，同时维持徐记"

  1. Abi Jones abi的琼斯 said on : 说： November 20th, 2007 at 7:47 pm 2007年11月20日在下午7点47分

    Dear Sir,亲爱的主席先生，

    Thanks for featuring HeatEatReview.com as a resource for frozen and microwave meal reviews.感谢为主题heateatreview.com作为一种资源，冷冻及微波餐审查。

    I believe you’re confusing Blog Post titles and Blog Titles.我相信你混淆博客职衔和博客冠军。 You’re right, HeatEatReview would make for a bad post title.没错， heateatreview会作出一个坏的职衔。 Fortunately, that is not a title of a single post on the site.所幸的是，这不是一个冠军一个单一的工作地点就在现场。 Instead, the over 300 reviews on HeatEatReview.com are titled according to the name of the meal being reviewed.取而代之的是，有超过300评语对heateatreview.com是名为根据姓名的膳食正在审核中。 When I designed the information architecture for HeatEatReview.com, I made the decision not to add unnecessary words to the title of the blog.当我设计的信息架构heateatreview.com ，我作出这项决定，不增加不必要的话称号的博客。 Instead, that information is being accurately used in site’s metadata.相反，这方面的资料，正在准确地用在网站的元数据。

    Adding a long string of description to the title of a site may seem like a good idea in the short term, but most pages on a site also have their own titles, which means that the long description won’t be visible (and might even look raggedy) when someone is searching for the site via Google or Yahoo.加入了一挂长长的说明，以标题的一个网站，似乎是一个不错的主意，在短期内，但大多数的页面上网站也有自己的名称，这意味着长期描述，不会有形（甚至可能看看raggedy ）当有人正在搜寻网站途经谷歌或雅虎。

    If an author or editor can’t be bothered to come up with accurately descriptive titles for blog posts then your advice may be valid, but there should be a lot of thought about the aim and purpose of a site before it is adopted across the board.如果作者或编者不能烦来了，准确地描述性标题为博客职位，那么你的意见可能是有效的，不过应该有很多的思考，目的和宗旨的一个网站，然后它是通过全国理事会。

    Sincerely,真诚的，
    Abi Jones abi的琼斯
    Editor, HeatEatReview.com编辑heateatreview.com


  2. Niyaz PK 尼牙孜的pk said on : 说： November 21st, 2007 at 2:39 am 2007年11月21日在上午02时39分

    Thanks for the good article感谢好文章


  3. Venkat venkat said on : 说： November 21st, 2007 at 9:44 am 2007年11月21日在上午09时44分

    Nice One, will be nice if you can tell us how to insert keywords into posts for better SEO.尼斯人，将可真好，如果你能告诉我们如何插入关键词到岗位，为更好地徐。


  4. akishore akishore said on : 说： November 21st, 2007 at 10:23 am 2007年11月21日在上午10时23分

    Abi, abi的，

    Yes I did notice that your site had descriptive post titles for each entry, however, I still think that it would be better for your main page to have a better title.是的，我看到你的站点了描述性的职衔为每个条目，不过，我仍然认为，这将更好地为你的主要页有一个较好的标题。 I don’t mean that the title should be on every single post as some blogs have it, the title should be unique for each post.我的意思并不是说，标题应该是对每一个岗位上的一些博客，标题应当是独特的每个职位。

    However, having your main page with just the title is missing out on more search engine traffic, at least I feel.不过，你的主要页面，只是标题是错过了更多的搜索引擎交通，起码我的感觉。 It’s fine to have the META tags with all of that info, but the title is important.它的优良有meta标签与所有这些信息，但所有权是很重要的。 And again, only on the index page, not on every single post.又一次，只对索引页，而不是对每一个单一的工作地点。

    Aseem aseem


  5. ram 内存 said on : 说： November 22nd, 2007 at 3:38 am 2007年11月22日在上午03时38分

    Nice post buddy, i agree title is very important in SEO尼斯邮政好友，我同意称号，是非常重要的，在徐


  6. Nirmal nirmal said on : 说： November 23rd, 2007 at 3:14 am 2007年11月23日在上午03时14分

    Nice post, the examples were really good ones, indeed post titles are very important if you need to focus on search engine traffic.尼斯后，列举了真正好的，而事实上职衔是非常重要的，如果你需要把重点放在搜索引擎交通。


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    […] Writing Post Titles: The article discusses how you can make your titles appealing while keeping the SEO factor in mind. [ … ]写作职衔：本文讨论了你怎样才能使你的标题有吸引力，而保持徐因素考虑。 […] [ … ]

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    […] Writing Post Titles: The article discusses how you can make your titles appealing while keeping the SEO factor in mind. [ … ]写作职衔：本文讨论了你怎样才能使你的标题有吸引力，而保持徐因素考虑。 […] [ … ]

    November 25th, 2007 at 5:51 pm 2007年11月25日在下午5时51分
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  3. Randy Roedl On Wordpress Blogs 兰迪roedl对wordpress的博客 Says: 内容为：

    […] Writing Post Titles: The article discusses how you can make your titles appealing while keeping the SEO factor in mind. [ … ]写作职衔：本文讨论了你怎样才能使你的标题有吸引力，而保持徐因素考虑。 […] [ … ]

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