如何使用Google Analytics得到關鍵統計關於您的網站

張貼在2007年3月24日在11:51 pm

歡迎 網上技術技巧一種巨大資源為計算機講解，技術新聞、軟件回顧和個人電腦技巧。如果您這裡在新的，并且您喜歡內容，您能訂閱對我 RSS飼料得到每日技巧。感謝參觀!

如果您已經不是使用這項服務，則您應該確定地讀這篇文章! 如果您有一個網站，并且您已經不監測您的訪客，則您應該考慮使用 Google Analytics 欲知 關鍵信息例如怎樣訪客發現了您的站點，什麼他們參觀了，當他們是在您的站點時，并且怎麼您能改進用戶經驗. 它是完全地自由和非常強有力的。我比我主持的公司提供的基本的stat服務發現它好。

如果您沒有一個Google帳戶，不繼續并且不創造擁有然後駕駛 http://www.google.com/analytics/. 註冊入您的帳戶和在主頁點擊「增加網站外形」在右上角開始連接您的網站到Google Analytics。

點擊單選按鈕「增加外形為一個新的領域」并且類型在您的網站URL到裡文本框. 選擇您的時區并且點擊結束。

在下個屏幕，您將出席以您將需要放入您的詞條頁的代碼(索引頁)。將需要直接地安置這個代碼，在應該只投入標記和它您的主頁之前， Google Analytics將自動地跟蹤所有其他頁。如果您不是肯定的關於怎樣去編輯頁，不與您主持的公司聯繫并且不問他們對怎麼做它，并且他們應該能解釋它。您真正地不必須編輯其中任一HTML，您必須簡單地複製和黏貼這個代碼。

一旦您增加了代碼到您的網站，去主頁通過點擊「Analytics設置」在頂面左。在網站外形部分之下，您應該現在看與a一起被列出的您的網站狀態專欄在極右派。如果Google Analytics未發現跟蹤從您的網站，狀態將顯示「沒安裝的跟蹤-檢查狀態“. 確定您的代碼被鍵入了并且點擊檢查狀態。 Google再將看發現您跟蹤的代碼。

一旦它被找到了，您狀態現在將改變對「接受數據」與一個綠色校驗標誌! 您的站點現在是由Google Analytics監測的!

現在來樂趣零件： checking out your stats! However, you’ll have to wait at least 24 hours before Analytics can tell you anything useful about your site. But after a day or so, log in and click on View Reports and you’ll get this really nice looking set of four screens called the Executive Overview.

And I have to say the overview is pretty damn nice! The chart at the top left gives you the current stats for the last week on visits and page views, the pie chart at the top right tells you how many visitors were new and how many returning, the map at the bottom left (and my favorite) shows you geographically where your visitors are coming from, and the pie chart at the bottom left show you from which web sites your visitors are coming from.

The marketing summary report will give you the Top 5 Sources that brought in visits, the Top 5 Keywords that brought in visits, and the Top 5 campaigns (referrals, organic, or direct).

The Content Summary will tell you the Top 5 Entrance, Exit and Content pages. Very useful information to have in order to figure out what content is attracting visitors and what is not!

Another great feature (probably the best) is the concept of goal tracking. Let’s say you want monitor not only who is coming to your site, but also if they buy your product or download you file or register for your newsletter. You can track all of those types of events using Google Analytics! All of you have to do is tell Analytics the URL of a page that can only be reached by completing a goal.

You can read more on how to setup goals here:

http://www.google.com/analytics/

Google Analytics has over 80 reports at your disposal and is one of the finest tools out there to get statistical data about your web site.

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