如何使用Google Analytics得到关键统计关于您的网站

张贴在2007年3月24日在11:51 pm

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如果您已经不是使用这项服务，则您应该确定地读这篇文章! 如果您有一个网站，并且您已经不监测您的访客，则您应该考虑使用 Google Analytics 欲知 关键信息例如怎样访客发现了您的站点，什么他们参观了，当他们是在您的站点时，并且怎么您能改进用户经验. 它是完全地自由和非常强有力的。我比我主持的公司提供的基本的stat服务发现它好。

如果您没有一个Google帐户，不继续并且不创造拥有然后驾驶 http://www.google.com/analytics/. 注册入您的帐户和在主页点击“增加网站外形”在右上角开始连接您的网站到Google Analytics。

点击单选按钮“增加外形为一个新的领域”并且类型在您的网站URL到里文本框. 选择您的时区并且点击结束。

在下个屏幕，您将出席以您将需要放入您的词条页的代码(索引页)。将需要直接地安置这个代码，在应该只投入标记和它您的主页之前， Google Analytics将自动地跟踪所有其他页。如果您不是肯定的关于怎样去编辑页，不与您主持的公司联系并且不问他们对怎么做它，并且他们应该能解释它。您真正地不必须编辑其中任一HTML，您必须简单地复制和黏贴这个代码。

一旦您增加了代码到您的网站，去主页通过点击“Analytics设置”在顶面左。在网站外形部分之下，您应该现在看与a一起被列出的您的网站状态专栏在极右派。如果Google Analytics未发现跟踪从您的网站，状态将显示“没安装的跟踪-检查状态“. 确定您的代码被键入了并且点击检查状态。 Google再将看发现您跟踪的代码。

一旦它被找到了，您状态现在将改变对“接受数据”与一个绿色校验标志! 您的站点现在是由Google Analytics监测的!

现在来乐趣零件： checking out your stats! However, you’ll have to wait at least 24 hours before Analytics can tell you anything useful about your site. But after a day or so, log in and click on View Reports and you’ll get this really nice looking set of four screens called the Executive Overview.

And I have to say the overview is pretty damn nice! The chart at the top left gives you the current stats for the last week on visits and page views, the pie chart at the top right tells you how many visitors were new and how many returning, the map at the bottom left (and my favorite) shows you geographically where your visitors are coming from, and the pie chart at the bottom left show you from which web sites your visitors are coming from.

The marketing summary report will give you the Top 5 Sources that brought in visits, the Top 5 Keywords that brought in visits, and the Top 5 campaigns (referrals, organic, or direct).

The Content Summary will tell you the Top 5 Entrance, Exit and Content pages. Very useful information to have in order to figure out what content is attracting visitors and what is not!

Another great feature (probably the best) is the concept of goal tracking. Let’s say you want monitor not only who is coming to your site, but also if they buy your product or download you file or register for your newsletter. You can track all of those types of events using Google Analytics! All of you have to do is tell Analytics the URL of a page that can only be reached by completing a goal.

You can read more on how to setup goals here:

http://www.google.com/analytics/

Google Analytics has over 80 reports at your disposal and is one of the finest tools out there to get statistical data about your web site.

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