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ÀÏ´Ü ´ç½ÅÀÌ ´ç½ÅÀÇ À¥»çÀÌÆ®¿¡ ºÎÈ£¸¦ Ãß°¡Çϸé, °¡½Ê½Ã¿À ´­·¯¼­ ¸ÞÀÎ ÆäÀÌÁö¿¡ "Analytics Á¶Á¤" ÃÖ°í Á¿¡. À¥»çÀÌÆ® ´Ü¸éµµ ´Ü¸éµµÀÇ ¹Ø¿¡, ´ç½ÅÀº Áö±Ý a¿Í ÇÔ²² ¸ñ·ÏÀ¸·Î ¸¸µé¾îÁø ´ç½ÅÀÇ À¥»çÀÌÆ®¸¦ º¸¾Æ¾ß ÇÑ´Ù »óÅ ¸Ç ¿ìÃø¿¡ ¶õ. Google Analytics°¡ ¾ÆÁ÷ ´ç½ÅÀÇ À¥»çÀÌÆ®¿¡¼­ ÃßÀûÀ» À§¿¡ ã¾Æ³»Áö ¾Ê´Â °æ¿ì¿¡, »óÅ´ º¸¿©ÁÙ °ÍÀÌ´Ù "¼³Ä¡µÇÁö ¾Ê´Â ÃßÀû - »óŸ¦ °Ë»çÇϽʽÿÀ¡°. ´ç½ÅÀÇ ºÎÈ£°¡ ÀԷµǾú´Ù´Â °ÍÀ» È®ÀÎÇϰí üũ »óŸ¦ ´©¸£½Ê½Ã¿À. Google´Â ´ç½ÅÀÇ ÃßÀû ºÎÈ£¸¦ ã¾Æ³¾ °ÍÀ» ´Ù½Ã º¼ °ÍÀÌ´Ù.

ÀÏ´Ü ÀÖÀ¸¸é, ´ç½ÅÀº Áö±Ý »óÅ º¯È­ÇÒ °ÍÀÌ´Ù¿¡ "¹Þ±â ³ì»ö ´ëÁ¶ Ç¥½Ã¸¦ °¡Áø ÀÚ·á"! ´ç½ÅÀÇ À§Ä¡´Â Áö±Ý Google Analytics¿¡ ÀÇÇØ °¨½ÃµÇ°í ÀÖ´Ù!

Áö±Ý Àç¹Ì ºÎ¼ÓÀº ¿Â´Ù: checking out your stats! However, you¡¯ll have to wait at least 24 hours before Analytics can tell you anything useful about your site. But after a day or so, log in and click on View Reports and you¡¯ll get this really nice looking set of four screens called the Executive Overview.

And I have to say the overview is pretty damn nice! The chart at the top left gives you the current stats for the last week on visits and page views, the pie chart at the top right tells you how many visitors were new and how many returning, the map at the bottom left (and my favorite) shows you geographically where your visitors are coming from, and the pie chart at the bottom left show you from which web sites your visitors are coming from.

The marketing summary report will give you the Top 5 Sources that brought in visits, the Top 5 Keywords that brought in visits, and the Top 5 campaigns (referrals, organic, or direct).

The Content Summary will tell you the Top 5 Entrance, Exit and Content pages. Very useful information to have in order to figure out what content is attracting visitors and what is not!

Another great feature (probably the best) is the concept of goal tracking. Let¡¯s say you want monitor not only who is coming to your site, but also if they buy your product or download you file or register for your newsletter. You can track all of those types of events using Google Analytics! All of you have to do is tell Analytics the URL of a page that can only be reached by completing a goal.

You can read more on how to setup goals here:

http://www.google.com/analytics/

Google Analytics has over 80 reports at your disposal and is one of the finest tools out there to get statistical data about your web site.

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