Review of PubMatic, ad optimization service, after 3 weeks of usage審查pubmatic ，專案優化服務，經過三週的用法
Posted on January 22, 2008 at 7:30 am發布於2008年1月22日在上午7:30
If you’re a blogger and you have ads on your site, you probably have heard the term “ad optimization” before.如果你是一個Blogger和你的廣告在您的網站上，也許你會聽到而言， "廣告優化"之前。 Especially if you’re using an ad network like Google Adsense, you’ve probably read a hundred articles on optimizing layout, colors, size, location, etc, etc for your Adsense ads .尤其是如果您使用的是網絡廣告，像Google AdSense的，你大概已經看過一百多篇論文優化佈局，顏色，大小，位置等，等你的AdSense廣告 。
But most people do not bother with manually tests because it simply takes too long and it’s too tedious to sit and watch, compare, adjust and start over again.但大多數人並不理會手動測試，因為它簡單地需時太久，它的過於繁瑣，以坐視，比較，調整，並從頭開始。 That’s why a couple of smart people come out with a way to automate the whole process of ad optimization .這也就是為什麼一對夫婦聰明的人站出來與出路自動化整個過程中的專案優化 。
I wrote recently about我寫的，最近約 3 ad optimization services 三專案優化服務 that have enticing messages stating that your ad network is probably being under utilized because you have not tried out all combinations/permutations of the ad on your site.有誘人的訊息，說明你的廣告聯播網，可能是正在使用的，因為你還沒有嘗試所有組合/排列組合的專案對你的站點。 It sounds great in theory and so I decided to put one of the services, namely PubMatic, to the test!這聽起來不錯，在理論上，所以，我決定把其中的服務，即pubmatic ，此次試驗！
Performance review of PubMatic automated ad optimization業績審查pubmatic自動化專案優化
On my site, I currently only have one Google Adsense block that is right below the post title before the actual content of the blog post.就在我的網站，我目前只有一個Google公司的AdSense座這是正確低於職銜前實際內容的博客後。 It’sa 336×280 rectangle and it has been performing well over in the last few months, especially in December of 2007.這是336 × 280的矩形，它一直表現良好，超過在過去的幾個月裡，特別是在12月至2007年。
I also decided to sign up with a few different ad networks other than Google Adsense to insure that I would be getting the highest ECPM ad displayed on the site.我也決定簽署了幾個不同的網絡廣告以外的Google AdSense的投保，我將獲得最高ecpm廣告顯示的網站。 I joined the Yahoo Publisher Network, Tribal Fusion, and BlueLithium.我加入雅虎出版商網絡，部落的融合，並bluelithium 。 They also support many other ad networks, so you can test it out with the network you are currently using.它們還支持許多其他廣告網，因此你可以測試出來的網絡您正在使用。
According to PubMatic, they only need about 50,000 to 70,000 page impressions in order to completely optimize their display of the ads.據pubmatic ，他們只需要約50000至70000頁，以徹底優化他們展示這些廣告。 At first, the colors were horrendous with matches like black orange, or neon pink and blue.首先，在顏色的可怕與火柴一樣黑橙，或霓虹粉色和藍色。 I’m not even sure why they try those colors together since they look so terrible.我什至還不算知道為什麼他們試圖那些顏色在一起，因為他們看這麼可怕。
The ECPM dropped the first day quite dramatically as can be excepted since the ads were absolutely disgusting to look at, much less click on!該ecpm下降的第一天，亦頗可以例外，因為這些廣告是絕對討厭看，更遑論點擊！ After a few days, the color combinations became slightly better, but still quite bad and the ECPM and click through-rate were both miserable, almost 40 to 50% percent less than before.幾天後，該顏色組合變得稍微好轉，但仍然是相當惡劣和ecpm和點擊率都很慘，幾乎是40至50 ％ ％ ，比以前為少。
Even with the loss of income, I decided to stick it through till I gave them all the impressions they needed for their system to “optimize”.即使有了收入損失的，我決定要堅持，它是通過到我給他們的全部印象，他們需要為他們的系統，以"優化" 。 I ran the ads from January 5th to the 21st with a total of about 90,000 page impressions.我碰到廣告，從1月5日至21日，一共有約90000頁。
Eventually, PubMatic only displayed Google Adsense ads in various color combos and not very much of Yahoo or any other network.最終， pubmatic不僅展示了Google公司的AdSense廣告，在各種各樣的顏色組合，並沒有多大的雅虎或其他任何網絡。
Conclusion結論
I have to say that I was disappointed with the performance of their system.我必須說，我是失望的表現，他們的系統。 Even after all of that time and a significant increase in traffic from Google, my income actually went DOWN !即使在所有的時間和顯著增加的交通量從Google ，我的收入實際上是下降了！
The amount of money that I had previously made on 8,000 impressions now needed 13,000!多少錢，我以前曾取得8000人的印象，現在需要13000個！ This was very disheartening and I’m not sure how well this service works for technology blogs.這是非常令人痛心，我不知道如何做好服務，為工程技術的博客。 It may work well for some sites, but I’m fairly certain that the way it’s setup right now, it won’t work for me.它可能好工作，為某些網站，但我相當肯定地說，這樣的格局，現在，它不會工作，為我。
I thought that eventually PubMatic would at least be able to get me the same ECPM that I was getting just be choosing the default ad color scheme from Google, but it did far worse.我以為終於pubmatic將至少可以得到我一樣ecpm我越打越只是選擇預設廣告色彩計劃從Google ，但它確實遠遠差。
So if you’re looking to optimize your ads, you might want to wait out on using any of these services unless you are absolutely making no money from your ads currently.所以如果你想要優化你的廣告，你也許要等到列於使用任何這些服務的，除非你是絕對不能作出任何錢，從你的廣告，目前。
Anyone else try PubMatic or the Rubicon Project to optimize their ads?誰都嘗試pubmatic或盧比孔河項目，以優化他們的廣告？
Technorati Tags: Technorati標記： optimize ads優化廣告 , ， optimize google adsense優化設置Google AdSense , ， pubmatic , ， rubicon project盧比孔河工程 , ， optimize adsense優化的AdSense , ， ad optimization專案優化 , ， ad placement專案安置 , ， ads optimization廣告優化If you enjoyed this post, make sure you 如果你喜歡這個職位，請務必 subscribe to my RSS feed 訂閱我的RSS饋送 ! ！
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I haven’t tried any of these, but i looked at ads in your site couple of days back.我還沒有嘗試任何這些，但我期待在廣告在您的網站在數天內返回。 the colors are horrible.顏色太可怕了。 Now i won’t try these i guess.現在，我不會嘗試這些我猜想。 Thanks for the info感謝你們的信息
Hi,您好。
Thank you for the mention of our service, YieldBuild, in your previous post on the subject.感謝你給我們提的是我們服務的， yieldbuild ，在你以前的職位對此事的意見。
We’re sorry PubMatic didn’t end up working out for you in the end.我們很抱歉pubmatic沒有最終擬定工作，為你在年底。 I’d like to mention that we provide a similar service, that optimizes the format, layout and position of ads across networks to maximize revenue from your site.我想提一提，我們會提供類似的服務，優化的格式，版面和位置的廣告網絡，以使收益最大化，從您的網站。 The overall optimization goal is to maximize eCPM, and YieldBuild works with your existing AdSense, YPN and eBay AdContext accounts (so payment still occurs via them).整體優化的目標是要最大限度地ecpm ， yieldbuild工程與您現有的AdSense ， ypn和eBay adcontext賬戶（付款，所以仍然出現通過它們） 。
We encourage any site that doesn’t seem to be getting there in terms of revenue off their high-traffic sites to give us a shot.我們鼓勵任何網站，似乎並沒有得到有從稅收角度而言，他們的高流量的網站給我們一個機會。 We have a growing pool of satisfied clients who like what they are seeing to their revenue figures.我們有越來越多的客戶感到滿意，他們喜歡什麼，他們看到了自己的銷售收入數字。
(Thanks for the opportunity for the self-promotion!) （感謝給我們機會，為自我推銷！ ）
Jason Menayan賈森menayan
YieldBuild yieldbuild
Hmm.哼。 Looks like a nice service but sadly it does not work for you.看起來像一個好的服務，但很可惜它沒有為您工作。
I, too, am evaluating various ad exchanges (AdBrite, AdECN, AdsDAQ, DoubleClick Advertising Exchange, PubMatic, RightMedia’s Direct Media Exchange, Rubicon Project, Traffiq, YieldBuild…).我要說我也評價各專案交易所（ adbrite ， adecn ， adsdaq ， DoubleClick的廣告交換， pubmatic ， rightmedia的媒體直接交流，盧比孔河工程， traffiq ， yieldbuild … … ） 。
From my research, I’ve concluded that sites that utilize a single ad space, like yours, are unlikely to receive much benefit from them.從我的研究，我已經得出結論認為，用地，利用一個單一的廣告空間，像你們的，是不可能得到多少從中獲益。 However, sites that utilize two or more ad spaces, especially if they’re for different formats (text, display, video…) will probably see improvement in their CPM (profit per 1000 impressions).不過，網站的利用兩個或兩個以上的廣告位，尤其是如果他們現在有不同的格式（文字，展示，視頻… … ） ，可能會看到改善其CPM的（利潤每1000人的印象） 。
This is especially true for those of us using default chains to monetize all traffic.這一點尤其如此，對我們這些使用默認連鎖經營賺錢，所有車輛。 Without an exchange, we’re just guessing at which of our networks can pay the most for each impression.如果沒有交流，我們只是猜測，在我們的哪一個網絡可以支付大部分為每個印象。
That’s because the network at the top of the default chain for each ad space tends to have the best CPM, since they get first shot at the best-paying traffic.這是因為網絡上的比賽默認鏈的各個專案空間，往往能夠得到最好的CPM的，因為他們獲得第一槍在最好的高薪交通。 It requires a lot of time (and potentially, loss of income) for a publisher (owner of the ad space) to test each ad size with each network at the top of the chain to see who’s best.它需要大量的時間（以及潛在的，而損失的收入）為出版商（企業主的廣告空間） ，以測試每個廣告的大小與每個網絡上的比賽鏈條，看誰的最好的。 And that can change day to day, and even hour to hour.這可以改變日常的，甚至每小時。
It’s worth noting that most of the ad exchanges don’t provide ad display optimization, only CPM optimization.但值得注意的是，大部分的專案交流，不提供廣告顯示優化中，只有CPM的優化。 Since display optimization requires a lot of impressions to get right (as you found out), sites with lower traffic should look to ad exchanges that can turn this feature off.由於顯示器優化需要大量的印象，以獲得正確的（如你發現了） ，地點與較低的交通要著眼基層專案交流，可以把這個功能關閉。
Lastly, if you’re a publisher that also does direct campaigns (ad deals) with individual advertisers, you can use a free ad server like OpenAds, then indicate the ad exchange for default ads.最後，如果你是一家出版社表示，還沒有直接的運動（公元待遇）與個別廣告主，你可以使用免費的廣告服務器一樣openads ，則表明該廣告以換取默認廣告。 This should give you the best of both worlds.這應該給你兩全其美的辦法。
I should point out that I’m still researching ad exchanges, and haven’t yet tried any of them.我應該指出，我仍在研究專案交流，並沒有嘗試任何一項建議。 Things could change, depending on what I find, but right now, RightMedia’s Direct Media Exchange, and The Rubicon Project look like the best bets.事情是可以改變的，這取決於是什麼，我覺得，但現在， rightmedia的媒體直接交流，並盧比孔河項目Look最喜歡的投注。