PubMatic回顾，广告优化服务，在3个星期用法以后

张贴在2008年1月22日在7:30上午

如果您是blogger，并且您在您的站点有ads，您大概听见了期限 “广告优化” 以前。 特别是，如果您使用一个广告网络象Google Adsense，您大概读了一百篇文章 优选布局、颜色、大小、地点、等等等等为您的Adsense ads.

但多数人不手工打扰与测试，因为它太很多时间简单地花费，并且以至于不能坐和观看，比较，调整和再开始是太繁琐的。 所以两三聪明的人出来以方式 自动化广告优化的整体过程.

我最近写了 3广告优化服务 那有诱惑的消息阐明，您的广告网络大概在运用之下，因为您在您的站点未试验广告的所有组合或变更。 它听起来伟大在理论上和，因此我决定投入其中一服务，即PubMatic，对测试!

pubmatic

PubMatic自动化的广告优化工作考核

在我的站点，我只当前有在岗位标题之下是不错在blog岗位的实际内容之前的一个Google Adsense块。 它是336×280长方形，并且它在最近几个月内很好执行，特别是在12月2007年。

我也决定报名参加与几个不同的广告网络除Google Adsense之外保险我在站点会得到最高的ECPM广告被显示。 我加入了雅虎出版者网络、部族融合和BlueLithium。 他们也支持许多其他广告网络，因此您能测试它与您当前使用的网络。

根据PubMatic，他们只需要大约50,000个到70,000个页印象为了完全地优选他们的ads的显示。 起初，颜色是可怕的与比赛象黑桔子或者霓虹桃红色和蓝色。 我不是甚而肯定的为什么他们一起尝试那些颜色，因为他们看很可怕。

ECPM相当显著下降了第一天和能除去，因为ads是绝对令人作呕看，点击! 在几天以后，配色变得轻微地好，但仍然相当坏和ECPM和点击通过率较不比以前是两凄惨的，几乎40%到50%%。

以收入损失，我决定通过黏附它，我给了他们他们为他们的系统需要“优选”的所有印象。 我跑了ads从1月5日到21个以总共大约90,000个页印象。

最终， PubMatic不非常只显示了Google Adsense ads以各种各样的颜色combos和雅虎或其他网络。

结论

I have to say that I was disappointed with the performance of their system. Even after all of that time and a significant increase in traffic from Google, my income actually went DOWN!

The amount of money that I had previously made on 8,000 impressions now needed 13,000! This was very disheartening and I’m not sure how well this service works for technology blogs. It may work well for some sites, but I’m fairly certain that the way it’s setup right now, it won’t work for me.

I thought that eventually PubMatic would at least be able to get me the same ECPM that I was getting just be choosing the default ad color scheme from Google, but it did far worse.

So if you’re looking to optimize your ads, you might want to wait out on using any of these services unless you are absolutely making no money from your ads currently.

Anyone else try PubMatic or the Rubicon Project to optimize their ads?

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4 Responses to “Review of PubMatic, ad optimization service, after 3 weeks of usage”

  1. ram said on : January 22nd, 2008 at 11:19 am

    I haven’t tried any of these, but i looked at ads in your site couple of days back. the colors are horrible. Now i won’t try these i guess. Thanks for the info


  2. Jason Menayan said on : January 23rd, 2008 at 12:32 pm

    Hi,

    Thank you for the mention of our service, YieldBuild, in your previous post on the subject.

    We’re sorry PubMatic didn’t end up working out for you in the end. I’d like to mention that we provide a similar service, that optimizes the format, layout and position of ads across networks to maximize revenue from your site. The overall optimization goal is to maximize eCPM, and YieldBuild works with your existing AdSense, YPN and eBay AdContext accounts (so payment still occurs via them).

    We encourage any site that doesn’t seem to be getting there in terms of revenue off their high-traffic sites to give us a shot. We have a growing pool of satisfied clients who like what they are seeing to their revenue figures.

    (Thanks for the opportunity for the self-promotion!)

    Jason Menayan
    YieldBuild


  3. Syahid A. said on : January 24th, 2008 at 1:07 am

    Hmm. Looks like a nice service but sadly it does not work for you.


  4. WalkTalk said on : February 7th, 2008 at 4:19 pm

    I, too, am evaluating various ad exchanges (AdBrite, AdECN, AdsDAQ, DoubleClick Advertising Exchange, PubMatic, RightMedia’s Direct Media Exchange, Rubicon Project, Traffiq, YieldBuild…).

    From my research, I’ve concluded that sites that utilize a single ad space, like yours, are unlikely to receive much benefit from them. However, sites that utilize two or more ad spaces, especially if they’re for different formats (text, display, video…) will probably see improvement in their CPM (profit per 1000 impressions).

    This is especially true for those of us using default chains to monetize all traffic. Without an exchange, we’re just guessing at which of our networks can pay the most for each impression.

    That’s because the network at the top of the default chain for each ad space tends to have the best CPM, since they get first shot at the best-paying traffic. It requires a lot of time (and potentially, loss of income) for a publisher (owner of the ad space) to test each ad size with each network at the top of the chain to see who’s best. And that can change day to day, and even hour to hour.

    It’s worth noting that most of the ad exchanges don’t provide ad display optimization, only CPM optimization. Since display optimization requires a lot of impressions to get right (as you found out), sites with lower traffic should look to ad exchanges that can turn this feature off.

    Lastly, if you’re a publisher that also does direct campaigns (ad deals) with individual advertisers, you can use a free ad server like OpenAds, then indicate the ad exchange for default ads. This should give you the best of both worlds.

    I should point out that I’m still researching ad exchanges, and haven’t yet tried any of them. Things could change, depending on what I find, but right now, RightMedia’s Direct Media Exchange, and The Rubicon Project look like the best bets.


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