3 ways to maximize ad revenue by automating ad optimization 3種方法，以最大限度地廣告收入自動化專案優化

Posted on November 23, 2007 at 12:26 pm發布於2007年11月23日在下午12時26分

Online ad optimization is one of those things that has gone from pretty simple and easy to ridiculously complicated and confusing. 在線廣告優化是其中一人的事，已經從相當簡單及易於可笑的複雜性和混亂。 Bloggers and webmasters can now pick from hundreds of advertising network to monetize their web sites, including big names like Google Adsense to speciality niche companies no one has ever heard of.博客和網絡管理員現在可以選擇從數以百計的網絡廣告賺錢的網站，其中包括響噹噹的名字，像Google AdSense的，以專業利基公司，從來沒有人聽說過。

However, trying to pick and choose the best ads for your type of traffic and demographics is pretty much impossible.然而，試圖從中挑選最好的廣告，你的類型的交通和人口，是幾乎是不可能的。 There are simply too many choices and too little time to try out and test different ad systems.有太多的選擇和時間太少，以試驗和測試不同的廣告系統。 Thankfully though, people have seen this as major problem and a few companies are starting to do something about it with automated ad optimization technologies .值得欣慰的，雖然，人們看到了這個大問題，和幾個公司也開始做一些工作，它與自動化專案優化技術 。

With ad rates changing all the time and with so many different ad display choices, the task of optimization is too much to handle by one human person.與專案利率變化的所有的時間和這麼多不同的廣告顯示的選擇，任務的優化是太多，處理一人。 There are three sites that you can use currently that basically let you use multiple ad netwoks at once and then displays the ads from the network that will provide the highest revenue for each visitor based on the demographics, geographic location, and layout aspects of your site.有3個站點，你可以使用目前基本上讓你使用多個廣告netwoks一次，然後再顯示廣告，從網絡中，將提供最高收入為每位訪客的基礎上的人口統計資料，地理位置和佈局方面，你的站點。

PubMatic pubmatic

Has the largest number of users out of the three services as of right now.擁有最多用戶的出三項服務的權利。 Currently supports ad networks like Yahoo Publisher Network, Value Click, Google Adsense, and hundreds more.目前支持廣告網一樣，雅虎出版商網絡，價值點擊， Google公司的AdSense ，數百以上。 Being able to access all of these networks and getting the highest eCPM ads from all of the networks will hopefully significantly increase ad revenue.由於可以存取所有的這些網絡，並獲得最高ecpm廣告，從所有的網絡，將有望大大增加廣告收入。

Also, you can centrally manage all of your ad networks from within the PubMatic interface and publishers can quickly join ad networks directly from PubMatic without having to apply separately.此外，你還可以集中管理您的所有廣告網，從內部pubmatic接口和出版商可以很快加入廣告網，直接從pubmatic無須分別申請。 Main features include automated ad network auction (highest eCPM ad will be displayed), optimized ad layout (size, color, text, location), central management interface.主要特點包括自動廣告網絡拍賣（最高ecpm專案，將張貼） ，優化專案佈局（大小，顏色，文字，位置） ，中央管理界面。

YieldBuild yieldbuild

YieldBuild will also try to optimize your ads, but unlike PubMatic, it has more of a focus on ad layout and design. yieldbuild也將設法優化你的廣告，但不同於pubmatic ，有更多的是側重於廣告的佈局和設計。 It uses some advanced computer algorithms to automatically determine the best ad spots on your site that will maximize ad revenue based on a combination of ad style, ad network, and ad layout.它採用了一些先進的計算機算法來自動確定最佳廣告點，就你的網站表示，將最大限度的廣告收入相結合的基礎上的廣告風格，廣告聯播網，以及廣告版面。

It constantly tries out different combinations of these configurations looking for the highest performing combos.它不斷地嘗試各種不同的組合，這些配置在尋找最高的表演組合。 It takes about 100,000 page impressions for the system to find the optimal configuration.它需時約10萬頁的印象，為制度，以找到最佳配置。 Also, as users become ad blind, it’s supposed to switch to another profitable combo of ad network and ad layout.此外，由於用戶成為專案盲，它的假定改用另一種有利可圖的組合的廣告聯播網和廣告版面。

yieldbuild

Rubicon Project盧比孔河工程

Same as the other two, but has been around for quite a bit of time.跟其他兩個，但被周圍，為相當多的時間。 Also has one-place management for all ad networks includes networks like Adsense, Yahoo, Tacoda (AOL), AdBrite, and HispanoClick.也有一個地方管理所有廣告網包括網絡一樣， Adsense ，雅虎， tacoda公司（ AOL ） ， adbrite ， hispanoclick 。 The service segments the ad networks into 9,000 smaller segments by context, demographics, and geography. 服務分部本廣告網到9000人規模較小的片段，由背景，人口統計和地理等。

So if you’re been looking for a way to optimize the ads on your web site without driving yourself mad, definitely make sure to check out these free services.所以，如果您一直在尋找一種方式來優化廣告對你的網站沒有駕駛自己狂，但是肯定要切記看看這些免費服務。 PubMatic has been promoting news of a few of their publishers like WinCustomize that have apparently increased their ad revenue by 100% using their optimization services, so it might really work! pubmatic一直在推動的消息，少部分的出版商想wincustomize有明顯增加，他們的廣告收入由100 ％的人使用自己的優化服務，所以它可能真正工作！

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