3 ways to maximize ad revenue by automating ad optimization 3种方法，以最大限度地广告收入自动化专案优化

Posted on November 23, 2007 at 12:26 pm发布于2007年11月23日在下午12时26分

Online ad optimization is one of those things that has gone from pretty simple and easy to ridiculously complicated and confusing. 在线广告优化是其中一人的事，已经从相当简单及易于可笑的复杂性和混乱。 Bloggers and webmasters can now pick from hundreds of advertising network to monetize their web sites, including big names like Google Adsense to speciality niche companies no one has ever heard of.博客和网络管理员现在可以选择从数以百计的网络广告赚钱的网站，其中包括响当当的名字，像Google AdSense的，以专业利基公司，从来没有人听说过。

However, trying to pick and choose the best ads for your type of traffic and demographics is pretty much impossible.然而，试图从中挑选最好的广告，你的类型的交通和人口，是几乎是不可能的。 There are simply too many choices and too little time to try out and test different ad systems.有太多的选择和时间太少，以试验和测试不同的广告系统。 Thankfully though, people have seen this as major problem and a few companies are starting to do something about it with automated ad optimization technologies .值得欣慰的，虽然，人们看到了这个大问题，和几个公司也开始做一些工作，它与自动化专案优化技术 。

With ad rates changing all the time and with so many different ad display choices, the task of optimization is too much to handle by one human person.与专案利率变化的所有的时间和这么多不同的广告显示的选择，任务的优化是太多，处理一人。 There are three sites that you can use currently that basically let you use multiple ad netwoks at once and then displays the ads from the network that will provide the highest revenue for each visitor based on the demographics, geographic location, and layout aspects of your site.有3个站点，你可以使用目前基本上让你使用多个广告netwoks一次，然后再显示广告，从网络中，将提供最高收入为每位访客的基础上的人口统计资料，地理位置和布局方面，你的站点。

PubMatic pubmatic

Has the largest number of users out of the three services as of right now.拥有最多用户的出三项服务的权利。 Currently supports ad networks like Yahoo Publisher Network, Value Click, Google Adsense, and hundreds more.目前支持广告网一样，雅虎出版商网络，价值点击， Google公司的AdSense ，数百以上。 Being able to access all of these networks and getting the highest eCPM ads from all of the networks will hopefully significantly increase ad revenue.由于可以存取所有的这些网络，并获得最高ecpm广告，从所有的网络，将有望大大增加广告收入。

Also, you can centrally manage all of your ad networks from within the PubMatic interface and publishers can quickly join ad networks directly from PubMatic without having to apply separately.此外，你还可以集中管理您的所有广告网，从内部pubmatic接口和出版商可以很快加入广告网，直接从pubmatic无须分别申请。 Main features include automated ad network auction (highest eCPM ad will be displayed), optimized ad layout (size, color, text, location), central management interface.主要特点包括自动广告网络拍卖（最高ecpm专案，将张贴） ，优化专案布局（大小，颜色，文字，位置） ，中央管理界面。

YieldBuild yieldbuild

YieldBuild will also try to optimize your ads, but unlike PubMatic, it has more of a focus on ad layout and design. yieldbuild也将设法优化你的广告，但不同于pubmatic ，有更多的是侧重于广告的布局和设计。 It uses some advanced computer algorithms to automatically determine the best ad spots on your site that will maximize ad revenue based on a combination of ad style, ad network, and ad layout.它采用了一些先进的计算机算法来自动确定最佳广告点，就你的网站表示，将最大限度的广告收入相结合的基础上的广告风格，广告联播网，以及广告版面。

It constantly tries out different combinations of these configurations looking for the highest performing combos.它不断地尝试各种不同的组合，这些配置在寻找最高的表演组合。 It takes about 100,000 page impressions for the system to find the optimal configuration.它需时约10万页的印象，为制度，以找到最佳配置。 Also, as users become ad blind, it’s supposed to switch to another profitable combo of ad network and ad layout.此外，由于用户成为专案盲，它的假定改用另一种有利可图的组合的广告联播网和广告版面。

yieldbuild

Rubicon Project卢比孔河工程

Same as the other two, but has been around for quite a bit of time.跟其他两个，但被周围，为相当多的时间。 Also has one-place management for all ad networks includes networks like Adsense, Yahoo, Tacoda (AOL), AdBrite, and HispanoClick.也有一个地方管理所有广告网包括网络一样， Adsense ，雅虎， tacoda公司（ AOL ） ， adbrite ， hispanoclick 。 The service segments the ad networks into 9,000 smaller segments by context, demographics, and geography. 服务分部本广告网到9000人规模较小的片段，由背景，人口统计和地理等。

So if you’re been looking for a way to optimize the ads on your web site without driving yourself mad, definitely make sure to check out these free services.所以，如果您一直在寻找一种方式来优化广告对你的网站没有驾驶自己狂，但是肯定要切记看看这些免费服务。 PubMatic has been promoting news of a few of their publishers like WinCustomize that have apparently increased their ad revenue by 100% using their optimization services, so it might really work! pubmatic一直在推动的消息，少部分的出版商想wincustomize有明显增加，他们的广告收入由100 ％的人使用自己的优化服务，所以它可能真正工作！

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