3 ways to maximize ad revenue by automating ad optimization

Posted on November 23, 2007 at 12:26 pm

Online ad optimization is one of those things that has gone from pretty simple and easy to ridiculously complicated and confusing. Bloggers and webmasters can now pick from hundreds of advertising network to monetize their web sites, including big names like Google Adsense to speciality niche companies no one has ever heard of.

However, trying to pick and choose the best ads for your type of traffic and demographics is pretty much impossible. There are simply too many choices and too little time to try out and test different ad systems. Thankfully though, people have seen this as major problem and a few companies are starting to do something about it with automated ad optimization technologies.

With ad rates changing all the time and with so many different ad display choices, the task of optimization is too much to handle by one human person. There are three sites that you can use currently that basically let you use multiple ad netwoks at once and then displays the ads from the network that will provide the highest revenue for each visitor based on the demographics, geographic location, and layout aspects of your site.

PubMatic

Has the largest number of users out of the three services as of right now. Currently supports ad networks like Yahoo Publisher Network, Value Click, Google Adsense, and hundreds more. Being able to access all of these networks and getting the highest eCPM ads from all of the networks will hopefully significantly increase ad revenue.

Also, you can centrally manage all of your ad networks from within the PubMatic interface and publishers can quickly join ad networks directly from PubMatic without having to apply separately. Main features include automated ad network auction (highest eCPM ad will be displayed), optimized ad layout (size, color, text, location), central management interface.

YieldBuild

YieldBuild will also try to optimize your ads, but unlike PubMatic, it has more of a focus on ad layout and design. It uses some advanced computer algorithms to automatically determine the best ad spots on your site that will maximize ad revenue based on a combination of ad style, ad network, and ad layout.

It constantly tries out different combinations of these configurations looking for the highest performing combos. It takes about 100,000 page impressions for the system to find the optimal configuration. Also, as users become ad blind, it’s supposed to switch to another profitable combo of ad network and ad layout.

Rubicon Project

Same as the other two, but has been around for quite a bit of time. Also has one-place management for all ad networks includes networks like Adsense, Yahoo, Tacoda (AOL), AdBrite, and HispanoClick. The service segments the ad networks into 9,000 smaller segments by context, demographics, and geography.

So if you’re been looking for a way to optimize the ads on your web site without driving yourself mad, definitely make sure to check out these free services. PubMatic has been promoting news of a few of their publishers like WinCustomize that have apparently increased their ad revenue by 100% using their optimization services, so it might really work!

Technorati Tags: ad optimization, automated ad optimization, optimize ads, optimize ad layout, optimize website ads, pubmatic, yieldbuild, rubicon project

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One Response to “3 ways to maximize ad revenue by automating ad optimization”

Review of PubMatic, ad optimization service, after 3 weeks of usage Says:

[...] wrote recently about 3 ad optimization services that have enticing messages stating that your ad network is probably being under utilized because [...]
January 22nd, 2008 at 7:31 am